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Mainframe Entertainment's CEO Lou Novak Talks to The Wall Street Transcript

(July 25, 2001)
The Wall Street Transcript has published an in-depth interview with Lou Novak, CEO of Mainframe Entertainment, in which he talks at length about the digital animation company's future.

The entire 2,700-word interview is available online at

Novak gives an overview of the company, stating, "Mainframe was established in 1993. It picked out a market niche, and that market niche has been defined, or was defined at the time, as applying CGI technology animation. It developed its niche both from a technology point of view and from a production capability point of view over the course of the last seven to eight years, and in so doing has really reached a stage of being a leading digital animation studio for television. Mainframe is based in Vancouver, Canada new state of the art facility staffed with 300, technology, very talented artists, animators, technicians, and production people, including producers.

In fact, over the course of the last eight years, Mainframe has established itself as probably the best digital animation facility. One of the measures of success that they've reaped in that part of the business is some of the customers that they've worked with. They have done work for Sony, for Mattel, for Hasbro, for Trendmasters and other world class customers."

Novak explains, "The most recent evidence of Mainframe continued success is Sony coming back to us with another property. We did Heavy Gear for them last year, and they just came back to us this year on a very tight schedule with Max Steel. I'm very encouraged, in terms of the overall market trends."

Looking forward, Novak states, "My job, clearly, is to better communicate the company story to the Street, financial community and the marketplace. That's a process that I have already begun and you'll see a lot more of it over the next three to six months."

This interview is part of Media & Entertainment Issue available at

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Related Keywords:3d animation, digital facility

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