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Magnify.net Announces Facebook Curated Video Channels(May 16, 2012)
NEW YORK, NY -- (Marketwire) -- 05/16/12 -- At the New York Video Meet-up gathering in New York, Magnify.net's head of business development announced that the video curation platform will now provide a curated video channel for client Facebook implementations.
"We've been talking to a number of our larger brand partners, and we know there is overwhelming interest in bringing their video experiences to the Facebook platform," said John L. Brown of Magnify.net.
As Facebook prepares to IPO later this week, clients and users alike are thinking about the next phase in social sharing and the power of integrating social with the high engagement of web video.
"Having a robust collection -- call it a 'channel' -- of created, collected, and curated video content on a brand's web site is critical as we move into the year of mobile and flatscreen video," said Brown. "Now we can take the next step, which is to marry this video channel experience with Facebook's amazing ability to connect with fans. The result turns friends into brand evangelists, which for marketers is incredibly exciting."
Magnify.net is already the web's largest curator of video content, powering video solutions for a wide array of publishers, commerce companies and brands. With more than 90,000 sites on the network, Magnify.net has been at the forefront of creating Curated Video Channels that can be deployed to browsers, devices, and within applications.
Facebook, Magnify.net believes, will power the next generation of television.
"We've spent the last five years thinking hard about how video will emerge as a powerful community driver," says Magnify.net CEO and Co-Founder Steven Rosenbaum. "Now, we think that Facebook's 30,000,000 users have the appetite to both create and share video in a way that can help users filter the overwhelming noise of too much content."
"We think that Digital Overload is a real problem, but it's also a real opportunity. People don't want more TV, they want less. But they want the video that interests them. The social graph is the most powerful way to filter and find relevant content. Sharing likes and links is where web video is going, and we're proud to bring that to users today," said Rosenbaum.
The Magnify.net platform currently provides patented video curation and discovery of video and photos for more than 90,000+ publishers, ecommerce sites, and communities. Users can immediately deploy a Media 2.0 video offering that leverages content from across the social Web.
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