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Magento Merchant Dip N' Dive Selects Mercent to Increase Its Online Retail Revenues

(April 18, 2012)

SEATTLE, WA -- (Marketwire) -- 04/18/12 -- Mercent™, a leading technology company that enables retailers to profitably reach and convert more shoppers online, announced today it has signed online scuba retailer Dip N' Dive as its latest client on the award-winning Mercent Retail™ software platform.

Dip N' Dive selected Mercent to help increase sales and revenue across a broader range of shopping channels that include comparison shopping sites, Amazon.com and Google. In addition, Dip N' Dive will leverage Mercent's suite of Magento-supported technologies to enhance its competitive position and drive excellence across its eRetailing promotional campaigns. Mercent has replaced Dip N' Dive's former vendor by offering the retailer a more sophisticated, enterprise-level solution that enables better performance and financial returns.

"The Mercent Retail™ platform stood out as a clear winner, considering the functionality, usability and proven return on investment with other retail clients," said Joseph Travale, President of Dip N' Dive. "Mercent has a proven track record with the industry's largest brand name retailers, and a clear understanding of our business and the industry at large. With Mercent our online performance marketing will truly be world-class and consistent with Dip N' Dive's vision of being a retail leader in our category."

Mercent CEO Eric Best commented, "Mercent will help Dip N' Dive win in the eRetailing marketplace by providing powerful performance marketing tools and greater visibility and insight into program performance. Dip N' Dive is taking an important step to enhance its eCommerce efforts by leveraging Mercent's sophisticated technology to drive sales and revenues and we're looking forward to working with and supporting their team."


Mercent drives retail product and offer visibility across a comprehensive set of digital channels that include comparison shopping sites, paid search platforms (Google AdWords, Microsoft AdCenter); online marketplaces like Amazon and eBay; product ad platforms including Google Product Search (GPS), Amazon Product Ads, and Google Product Listing Ads (PLA); social shopping and shopping search sites; and affiliate networks. The Mercent Retail™ platform complements this with deep retail analytics that highlight products, categories, brands, promotions, ads, and channels contributing most to online performance and ROI and tools that allow retail marketers to take action on these insights.

To learn more about Mercent and its full product portfolio, or for an in-person demo, contact Mercent Sales at 206 832 3900 or sales@mercent.com. Information regarding Mercent Retail shopping feed management technology, Mercent Performance marketing services, and the complete list of online marketing channels in the Mercent Shopping Network is also available at www.mercent.com.

About Mercent:
Mercent ensures the world's leading retailers are visible, competitive and profitable where consumers shop online. Through its award-winning Mercent Retail™ SAAS technology and Mercent Performance™ professional services, Mercent helps the world's most successful online merchants including 1-800-Flowers, Bass Pro Shops, GUESS?, L'Occitane USA, HSN and others, maximize their online marketing performance to drive inventory velocity, customer acquisition, revenues and profits. Supported online shopping destinations include Amazon.com, Google, eBay, Bing, comparison shopping engines (CSEs), affiliate networks, social shopping sites, and paid search and display advertising campaigns. The company was founded by Amazon.com veterans, is venture-funded, and is based in Seattle, WA. For more information, visit www.mercent.com.

About Dip N' Dive:
Established in 1976, Dip 'N Dive has maintained a full service retail store, educational facility, repair center and travel department, at 500 Niagara Falls Blvd, Buffalo, NY. At Dip 'N Dive our goal is to provide SCUBA Divers and Snorkelers with all the necessary equipment and education for any snorkeling or diving adventure. For over 30 years Dip 'n Dive has Instructed, outfitted, and advised divers all over the world. With over 10,000 divers certified by our staff, Dip 'N Dive's impact on the Western New York diving scene is widespread. At dipndive.com we train new divers, Advanced divers, Master divers, or even Dive masters and Instructors, Dive rescue teams and Police or fire underwater recovery teams. By partnering with our major manufacturers Dipndive.com carries many major brands of popular SCUBA diving and Snorkeling equipment including Aeris, Akona, Genesis, Henderson, Neosport, Ikelite, Mares, Oceanic, Princeton Tech, Sealife, Scuba Pro, Aqua Lung, Sherwood, Suunto, Innovative, Trident, Lavacore, Cressi, Big Blue and many more. For more information visit us at http://dipndive.com

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Mercent PR Contact:
Kristine Szarkowitz
Email Contact
(Tel:) 206.310.5323


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