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Magazine Editors Choose the Cover of the Year

New York Magazine's Cover Featuring a Pregnant Woman Over 50 Wins ASME's 2012 Best Cover Contest; Winner Picked From Amazon.com Customers' Favorites (May 03, 2012)

NEW YORK, NY -- (Marketwire) -- 05/03/12 -- The cover of the October 3, 2011, issue of New York Magazine was chosen by magazine editors as "Cover of the Year" in the 2012 Best Cover Contest, hosted by the American Society of Magazine Editors (ASME) on Amazon.com. The contest was open to all consumer magazines published in calendar year 2011. This is the third year that ASME has partnered with Amazon to make the contest available to Amazon.com customers, and the sixth year that ASME has presented the awards. The announcement was made today by Lucy Danziger, ASME President, and Editor-in-Chief of SELF, at the ASME Annual Meeting in New York City.

ABOUT THE WINNING COVER

New York, Oct 3, 2011: "Is She Just Too Old for This?"
(Photograph by Danny Kim, Photo-Illustration by Darrow)

The editors' description of the cover: "The cover image for the story on new parents over 50 years of age was one of the most talked about of the year and almost too successful in its execution -- many readers did not realize that it was a photo illustration. The editors deliberately chose a model representing the story at its most extreme and photographed her in the pose made iconic by Demi Moore on the cover of Vanity Fair. Her belly was plumped with a prosthetic pillow, then carefully retouched to look real. The over-the-top poster-like cover was meant to stop consumers in their tracks -- and it did."


Thirty magazine cover finalists in 10 categories were in competition for the ASME "Cover of the Year" honor. The covers were selected by consumers voting on Amazon.com. In addition, a "Readers' Choice Award" cover was named after a second round of customer voting from the 10 top category vote-getters. The "Readers' Choice Award" went to National Geographic, for the May 2011 "Above Yosemite" cover, which was the winner in the "Sports and Adventure" category.

The 2012 Best Cover Contest category winners are:

WINNER: BUSINESS AND TECHNOLOGY
Bloomberg Businessweek, Oct 10-16, 2011: "Steve Jobs 1955-2011" (Credit: Getty Images)

WINNER: CELEBRITY AND ENTERTAINMENT
People, May 16, 2011: "William & Catherine: Love Reigns!"

WINNER: HEALTH AND FITNESS
Real Simple, May 2011: "Energize Your Life" (Photograph by Stephen Lewis)

WINNER: LIFESTYLE
Martha Stewart Living, Dec 2011: "Make It a Magical Holiday" (Photograph by Dana Gallagher)

WINNER: MEN'S INTEREST
GQ, Aug 2011: "Mila Kunis" (Photograph by Terry Richardson)

WINNER: MOST DELICIOUS
Everyday Food, Summer 2011: "Summer Made Easy" (Photograph by Con Poulos)

WINNER: NEWS AND POLITICS
American Photo, Sept/Oct 2011: "09.11.01" (Photograph by Yoni Brook)

WINNER: SCIENCE AND NATURE
OnEarth, Mar 2011: "Arctic Fever" (Photo Illustration by Tia Magallon)

WINNER: SPORTS AND ADVENTURE
National Geographic, May 2011: "Above Yosemite" (Photograph by Jimmy Chin)

WINNER: WOMEN'S INTEREST
Real Simple, Jan 2011: "Be Happier This Year" (Photograph by Christopher Griffith)

To view the gallery of this year's Best Cover Contest winners and finalists, go to www.magazine.org/bestcovers.

About American Society of Magazine Editors (ASME)
The American Society of Magazine Editors is the principal organization for magazine journalists in the United States. ASME members include the editorial leaders of most major consumer and business magazines published in print and online. Founded in 1963, ASME works to defend the First Amendment, protect editorial independence and support the development of journalism. ASME sponsors the National Magazine Awards in association with the Columbia University Graduate School of Journalism and publishes the ASME Guidelines for Editors and Publishers.

PRESS CONTACT:
American Society of Magazine Editors
Howard Polskin
212-872-3732
Email Contact


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