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Maeok Propels Fashion Industry Into Cyberspace

(February 29, 2012)

MIAMI, FL -- (Marketwire) -- 02/29/12 -- Miami-based startup, Maeok, launches web portal: The website enables fashion buyers to connect with established designers and is the only global medium for luxury brands and purchasing professionals to execute wholesale transactions efficiently.

Unlike retail ecommerce which benefits from double digit growth, the luxury wholesale fashion market was slow to adapt to the technology boom and suffered from labor intensive processes. Commercial buyers and brands interacted through time consuming methods of sales pitches, meetings, phone calls, trade and runway shows, faxes and email follow up. Maeok fulfills an interaction gap between fashion markets.

The concept is simple. Labels and boutiques pass an approval process prior to being given access to the site. Once accepted, labels upload linesheets and lookbooks. Fashion buyers virtually sort by categories such as season, delivery dates, fabric, color and size and request stockist status from their preferred designers. When approved, wholesale purchases are made with the click of a button.

The end result for designer labels is continued control of their image and merchandising while enhanced market penetration is achieved. For boutique owners, the acquisition of diverse inventory is streamlined and does not detract from important daily activities such as catering to retail customers.

Product lines include luxury and contemporary fashion, women and men's ready-to-wear, resort, accessories, home and gifts.

Maeok's expertise in fashion technology and marketing systems covers 30 countries.

Maeok is a web-based, b2b marketplace used by luxury brands for placement of wholesale merchandise in retail concept stores and multi-brand boutiques around the globe. The system facilitates stockist review and approval for designers, and expedites efficient inventory selection and purchase follow-up processes for stores.

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Mindy Taylor
Media Relations

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