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Madrid's Serena Digital Purchases da Vinci's Resolve

Shifts to non-linear color grading (September 06, 2005)

da Vinci Systems today announced that Serena Digital, a post-production house in Madrid, Spain, has purchased the new Resolve digital mastering suite, which it will employ initially for color grading of TV commercials -- its current core business -- and later use as the company expands into feature-film work. Resolve makes it possible for Serena Digital to offer its customers a full-service, non-linear digital workflow throughout the post-production process.

Resolve's open architecture allows Serena to tightly integrate the digital mastering suite with the facility's existing systems, all of which are connected by a storage area network. The network currently supports four Discreet flame, one smoke, and two Avid suites; three combustion and two shake systems; a 3D and graphics department; and a complete traffic and transfer area.

"We felt that now was the time to push our market into a different direction, away from the classic workflow of color grading and into a non-linear environment," said Marcos Requena, general manager of Serena Digital. "Resolve initially impressed us just because of its sheer processing power -- the ability to do real-time, non-linear color grading at film resolutions is extremely impressive. But also important were the quality of the new features -- unlimited PowerWindows, the new nodal display, and Defocus, to name a few. To top it all off, we were extremely pleased with the ease in which our colorists could move from the 2K Plus to Resolve."

Resolve will be used to color grade material scanned by a new Grass Valley Spirit scanner, which is being installed at the same time. Serena Digital's future plans include two separate color-grading suites fed from the Spirit scanner.

Resolve combines da Vinci's renowned color enhancement technology with program-conforming tools designed specifically for the digital intermediate environment. Resolve's open architecture allows for a smooth overall workflow beginning with the browsing and selection of image data from a SAN or local storage. Using edit decision lists from an offline edit, Resolve can conform this material, and in-context color enhancement is completed on the edited master. Acceleration with exclusive PowerPlant massively parallel associative processing hardware allows image processing to be seen immediately without the compromise of render-caching delays or low-resolution proxies.

Resolve's totally non-linear approach allows for superior flexibility and speed, while maintaining the comfort of the traditional da Vinci control panels. Even more impressive is the ability to handle any mixture of resolution images up to 4K and beyond with internal processing of 64 bits for RGBY and controlled from the node-type display. Corrections can be cascaded or added in parallel in the unique da Vinci fashion, making Resolve the perfect solution for the growing digital intermediate market.

About Serena Digital
Serena Digital is the youngest post-production facility based in Madrid, although it is supported by reputed artists and professionals who have more than 20 years of experience in this sector. Serena Digital offers full post-production services from FX supervision to final delivery, thanks to a full range of post-production tools and suites (including Flame, Smoke, Combustion, 3D & Graphics, Shake, and ProTools).

Full details are available at or by contacting

About da Vinci Systems
da Vinci Systems®, LLC, a JDS Uniphase company, is the leading provider of color enhancement and image restoration products used in post-production facilities worldwide. Incorporating the company's Emmy® Award-winning technology, da Vinci's products support SDTV, HDTV, data, and digital film. Since the introduction of the company's first color corrector in 1984, da Vinci has been a front-runner in the field of image enhancement, shaping color enhancement into the vital role it holds in post production today. The company is headquartered in Coral Springs, Fla., with offices in Los Angeles, New York, London, Paris, Germany, and Singapore.

More information on Resolve and da Vinci's complete range of image enhancement products is available at


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Related Keywords:da Vinci Systems, Resolve, Serena Digital, digital mastering, color grading, Discreet flame, Avid, 2K Plus, Grass Valley Spirit, digital intermediate, JDS Uniphase,

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