Company News: Page (1) of 1 - 01/08/13

MadCap Adds Modern HTML5 Output With Latest Release of Mimic Native XML Application for Creating Software Simulations and Tutorials

(January 08, 2013)

La Jolla, CA, Jan. 8, 2013 (GLOBE NEWSWIRE) -- MadCap Software, Inc., the leader in
multi-channel content authoring and a showcase company for
Microsoft (NASDAQ: MSFT) Visual Studio and Microsoft XPS, today
announced that the newest release of MadCap Mimic 7.0 is now
available. Mimic is MadCap's native XML, state-of-the-art
application used for creating software simulations and tutorials,
including full-motion video. Mimic 7.0 adds support for HTML5
output allowing Mimic movies to be viewable on any mobile device.
Additionally, Mimic 7.0 introduces an industry first with the
ability to run Mimic movies as a single-file deliverable on the
Apple iPhone and YouTube. Version 7.0 also features a new
Microsoft-like Ribbon user interface (UI) to provide authors with
easier and more intuitive access to the rich functionality in Mimic
and a completely redesigned playback interface for an enhanced
viewing experience.

"Version 7.0 of Mimic significantly advances,
not only the experience of the author, but also that of the user
who ultimately views the simulation movies," said MadCap Software
Founder and CEO Anthony Olivier. "With HTML5 output, Mimic movies
can run on the most advanced Web format available today, as well as
the iPhone and other widely used mobile devices. At the same time,
we've taken a design cue from the popular Microsoft Office
application suite to create a modern, intuitive UI that makes it
faster and easier than ever for users to take advantage of the deep
bench of functionality that Mimic offers."

HTML5 and Mobile Output

Mimic 7.0 now offers HTML5 output, which
provides significant enhancements in appearance and usability, and
is increasingly the online format of choice. HTML5 uses the
<video> element that is supported by newer Web browsers,
including Internet Explorer 8, Firefox, Opera, Chrome and Safari.
Significantly, the HTML5 format in Mimic 7.0 also provides authors
with options for choosing two video formats--WebM and MP4--along
with the ability to easily publish to YouTube. Additionally, Mimic
movies can be viewed on any mobile device, such as the Apple iPhone
and other products running Apple iOS, Amazon Kindle, Android
devices, and other smart phones, tablets and touchpads.

Microsoft Office-Style
Interface

With Version 7.0, Mimic adds new Microsoft-style
features to shorten the learning curve for new users and enhance
usability even for the most seasoned Mimic authors. A new ribbon UI
is the default interface. Similar to the Microsoft Ribbon UI, it
offers both new and existing Mimic users a format that is easier to
read and makes it easier to find options. The ribbon layout
consists of a File drop-down with common tasks, such as creating
new movies, as well as opening and saving files. Following this are
the Edit ribbon, which is the default, and several other ribbons
tied to Mimic features.

The latest version of Mimic also adds a Quick
Access Toolbar that is similar to the one in Microsoft Office.
Default toolbar buttons are Save, Save All, Undo, and Redo.
However, users can add up to 20 custom shortcut buttons with just a
few clicks. Additionally, much as with Microsoft Office, users can
choose to display keyboard shortcuts for all menu options in Mimic
by pressing the ALT key.

Other usability enhancements in Mimic 7.0,
include:

A completely redesigned playback skin for an enhanced, modern
look and feel when viewing movies.

The ability to drag palette options up and down within in the
palette windowpane in order to reorganize them.

An output browser drop-down, which lets authors see the output
in any of the browsers installed on their computers.

A drop-down for output types, including MadCap Movie Player,
HTML5, Microsoft Silverlight, Adobe Flash, Adobe Air, PDF, and XPS.
It also lets authors edit settings for a specific output type.

Availability and Pricing

MadCap Mimic 7.0 is available today both
separately and as part of MadCap's MadPak. A standalone Mimic 7.0
license is priced at $299. MadPak, at $1,499 per license, includes
MadCap Mimic 7.0, MadCap Flare 8.0, MadCap Contributor 4.0, MadCap
Analyzer 5.0, MadCap Capture 6.0, and MadCap Lingo 5.0. Maintenance
(support and subscription) fees start at $199 per year for the
Bronze Level, $299 for the Gold Level, and $499 for the Platinum
Level. Discounts for multiyear maintenance contracts are also
available.

Mimic and the MadPak also are available through
MadCap Software's two enterprise-licensing models.

The Multi-User license allows companies to buy a
single license key for as many dedicated users as they need,
simplifying the installation and license management process. No
registration is required; a single license key manages all users
and activations.

The Floating license is designed for
organizations that standardize on Mimic or the MadPak, and it is
based on concurrent users rather than dedicated users. Therefore,
any number of users can activate the software under a single
license key. The only limit is how many users can work in the
software at the same time. MadCap's software can even be installed
on a central server, such as Citrix, allowing for users to access
it remotely. Floating licenses include access to all product
upgrades and updates as they become available.

Both licensing options include access to the
highest levels of MadCap technical support. For more information
call 1-888-MadCap1.

About MadCap
Software

MadCap Software, Inc. is a leading technical
communication software firm specializing in integrated applications
for end-to-end content development, delivery and management.
MadCap's software products provide state-of-the-art content
workflow solutions for multi-channel publishing, including the Web,
print, desktop and mobile. Through its strategic partner Microsoft
Corp. (NASDAQ: MSFT), MadCap delivers solutions optimized for
Microsoft Windows, Visual Studio, and the .NET environment.
Headquartered in La Jolla, CA, MadCap is home to some of the most
experienced software architects and product experts in the
documentation industry. Learn more about MadCap Software at
www.madcapsoftware.com.

MadCap Software, the MadCap Software logo,
MadPak, MadCap Flare, MadCap Mimic, MadCap Capture, MadCap Lingo,
MadCap Analyzer, and MadCap Contributor are trademarks or
registered trademarks of MadCap Software, Inc., in the United
States and/or other countries. Other marks are the properties of
their respective owners.

CONTACT: Rebecca Hurst
Kinetic.PR for MadCap Software
rebecca@kineticprllc.com
650-679-9282

Page: 1

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