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Macrovision to Acquire Trymedia Systems

New Macrovision business unit will focus exclusively on games (July 26, 2005)

Macrovision Corporation, a leading provider of content value management solutions, today announced it has signed a definitive agreement to acquire privately-held Trymedia Systems, Inc. of San Francisco, CA. Trymedia is the leading provider of secure digital distribution products and services for the video gaming industry, and operates the world's largest distribution network for downloadable PC games.

Macrovision also announced plans to launch a new business unit that offers a complete, end-to-end solution for game publishers to secure, distribute, promote and continuously renew their video games. The new business unit provides value-added services to casual and core game publishers designed to maximize the value of a game title. Retailers, portals, Internet Service Providers (ISPs), and Cable System Operators (MSOs) can offer the world's largest catalog of more than 1200 legitimate downloadable games to their consumer audiences.

Macrovision agreed to acquire Trymedia and its worldwide operations for $34 million in a cash transaction, which the parties expect to close by July 29, 2005. Upon closing of the transaction, Trymedia will become part of Macrovision's new games business unit. Macrovision will continue to provide support for all of Trymedia's products and distribution services. Macrovision will discuss the Trymedia acquisition in more detail during the Company's second quarter 2005 earnings investor & analyst conference call scheduled for August 1, 2005 beginning at 5:00 p.m. ET.

"This acquisition, along with the formation of our new business unit, underscores Macrovision's strategic focus to efficiently enable our customers to distribute their games both on and offline," stated Fred Amoroso, president and CEO of Macrovision. "Consumers today want to be able to get their game content when they want it, where they want it and that requires a distribution system that enables that flexibility securely, while also protecting the content from massive unauthorized usage."

"This union brings together two leaders in their respective areas and validates the need for an online distribution offering as a part of any complete game value management solution," said Alex Torrubia, CEO and co-founder of Trymedia Systems. "Together, our current customer base includes the top 10 PC game publishers, the leading casual game producers and a network of over 300 distribution partners worldwide. The combination of Macrovision and Trymedia creates the premier solution to deliver significant revenue-generating value to our customers."

Upon closing of the acquisition, Trymedia will become part of Macrovision's new games business unit. Macrovision will continue to provide support for all of Trymedia's products and distribution services. For more information on the acquisition and a list of FAQ's, please visit the Macrovision website at

Key Benefits of Acquisition:

The combined solution of both companies will help game publishers, developers, and retailers maximize the value of their game content throughout its lifecycle and substantially expand Macrovision's available market within the games sector. In addition, Macrovision believes that the acquisition will:

-- Provide game publishers with a single solution for securely distributing their game content both on and offline;

-- Provide game developers and publishers with a seamless solution for opening up new revenue-generating channels, reducing time-to-market and implementation costs;

-- Provide online retailers, including ISPs, Cable MSOs and portals, with a comprehensive catalog of game titles, support for multiple business models including purchase, subscription and advertising, and the online merchandising tools required to drive traffic and customers, thereby creating new revenue opportunities; and

-- Establish Macrovision as the leader in game value management solutions by leveraging solution components such as the industry standard installation manager, InstallShield, alongside top game security and distribution services.

About Trymedia Systems
Trymedia Systems is a provider of secure digital distribution services and the operator of the world's largest distribution network for downloadable games. Trymedia's ActiveMARK(R) technology provides top casual and core game publishers, alongside internationally recognized portals with DRM, ecommerce and distribution services to maximize their PC game sales. The company's game distribution network connects hundreds of publishers and Internet sites with millions of consumers worldwide, offering ActiveMARK-protected games for consumers to legitimately download, purchase, subscribe to and share. An Intel Digital Home Fund company, Trymedia is headquartered in San Francisco with offices in Europe.

About Macrovision
Macrovision develops and markets content protection, digital rights management and electronic license management solutions for the video, music, games and software industries. Macrovision's technologies are embedded in over 9 billion DVD, VHS and CD units representing over $130 billion of protected entertainment content. In the software market, Macrovision licenses software developers the FLEXnet(TM) universal licensing platform and the InstallShield(R) and Zero G(TM) suite of software installation, repackaging and update solutions, which are deployed on more than 500 million desktops worldwide. Over 50,000 software publishers and virtually all of the Fortune 1000 companies use Macrovision's technologies to maximize the value of their software. Macrovision is headquartered in Santa Clara, California and has offices worldwide.

More information about Macrovision can be found at


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Related Keywords:Macrovision, Trymedia, secure digital distribution, video gaming, downloadable PC games, game publishers, InstallShield, security, ActiveMARK, FLEXnet, Zero G,

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