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Mackie Promotes Ivan Schwartz to Director, Global SR Product and Market DevelopmentTo head up newly formed SR Market development team
The newly formed SR Market Development Team is one of three new teams at Mackie that bring market management and product development resources from the company's many brands together in order to improve customer communication and better facilitate the sharing of ideas and technologies between all Mackie Design Inc. brands. Each team is dedicated to one of Mackie's primary market segments -- Recording, Live/Sound Reinforcement and Contracting.
"Ivan is the ideal choice to head our product and market development efforts for the touring and sound reinforcement markets," stated Lori Stutsman, Executive Vice President of Marketing for Mackie. "He is not only a skilled live sound engineer, but an industry veteran with extensive experience and understanding of product development, sales and marketing for professional audio products." Mr. Schwartz's career in professional audio goes back as far as 1978, when he first started learning the intricacies of sound engineering and system design -- a skill he continued to refine over the next 10 years while running an audio consulting business, and functioning as an independent live sound engineer.
In 1987, Mr. Schwartz joined Electo-Voice, A Mark IV Audio Company, where he spent over five years in market and product development for the broadcast and concert sound markets. He then became General Manager for the Mark IV Pro Audio Group where he managed the entire Klark Teknik, Midas, and DDA operation in the US and helped to build Midas into a very successful and respected live sound console company.
In 1996, Mr. Schwartz joined high-end professional loudspeaker manufacturer Eastern Acoustic Works (EAW) where he served as Director of Marketing until Mackie Designs acquired the Company in April of 2000. While at EAW, he helped to hone the marketing message and build an extensive library of technical materials available to EAW customers.
Since 2000, Mr. Schwartz has been an influential and active member of Mackie's marketing and sound reinforcement product development teams.
Mackie Designs is known worldwide as a leading manufacturer and marketer of high-quality, affordable professional audio systems. Mackie and Mackie Industrial products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, retail locations and on major musical tours. Mackie Designs' products are marketed by 54 distributors to over 100 countries around the world.
For more information, go to www.mackie.com.
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