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Mackie Designs Inc. and EAW Announce Interactive Online Tradeshow

(October 19, 2001)
Mackie Designs Inc., today announced the creation of a fully interactive, online tradeshow exhibit that will highlight new products from Mackie, Mackie Industrial and Eastern Acoustic Works (EAW). The "e-Show" will offer educational and entertaining features including streaming and downloadable video demonstrations, new product announcements and online Q&A forums. Visitors will even be able to order literature and real tradeshow "swag!"

The "virtual tradeshow exhibit" can be accessed via Mackie, Mackie Industrial or EAW's main web sites:, or

"Our goal is to create an engaging and entertaining online experience that will reach a broader tradeshow audience," stated Lori Stutsman, Executive Vice President of Marketing at Mackie Designs Inc. "Anybody in the world with a computer and access to the Internet will be able to visit the e-Show and learn about new products from Mackie and EAW."

In addition to streaming and downloadable video, the e-Show will feature downloadable software demos, instant access to product datasheets, and a series of topic specific threaded discussions hosted by representatives from all three companies.

"We acknowledge that there is no substitute for the personal interaction of a live tradeshow," said Karen Anderson, Director of Marketing Communications at EAW.
"But, in the absence of actually being there, we feel the 'e-Show' is a great way to provide many of the informational, educational, and fun elements of a Mackie/EAW tradeshow experience…minus the hangover."

EAW will launch their online exhibit on November 1st to coincide with the LDI show in Orlando, Florida. On November 28th, just in time for AES, EAW's exhibit will be combined with exhibits from Mackie and Mackie Industrial for the ultimate online tradeshow experience!

e-Show Schedule:
EAW Mackie/EAW/Mackie Industrial
Launches: November 5, 2001 Launches: November 28, 2001
Location: Location:,

About Mackie Designs
Mackie Designs is known worldwide as a leading manufacturer and marketer of high-quality, affordable professional audio systems. Mackie products can be found in professional and project recording studios, video and broadcast suites, post production facilities, sound reinforcement applications including churches and nightclubs, and on major musical tours. Mackie Designs is marketed by 54 distributors to over 100 countries around the world.

About Eastern Acoustic Works
Eastern Acoustic Works (EAW) is the worldwide technological and market leader in the design and manufacture of high-performance professional loudspeaker systems. Headquartered in Whitinsville, MA, EAW is a Mackie Designs Inc. company.

For more information please contact: Mackie Designs Inc. * 16220 Wood-Red Road N.E. * Woodinville, WA 98072 * Phone: (425) 487-4333 * Fax: (425) 487-4337 * Internet:

Eastern Acoustic Works (EAW) * One Main Street * Whitinsville, MA 01588 * Phone: (508) 234-6158 * Fax: (508) 234-8251 * Internet:

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Related Keywords:online tradeshow exhibit, video, virtual

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