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MTV Networks Selects Media Excel for Rapid Video Transcoding; Single Platform and Unmatched Speed Enables Rapid Delivery

Media Excel HERA 3200 Transcoding Hardware Solutions, Based on Texas Instruments DaVinciā?¢ Platform, Provide Massively Scalabl (April 14, 2008)

DMN Newswire--2008-4-14--Media Excel, a leader in advanced real-time video solutions, today announced that MTV Networks, a division of Viacom Inc. (NYSE: VIA and VIA.B), has implemented the Media Excel HERA 3200 series of video transcoding products across several of its channels to enable high-quality, rapid, and more cost-effective delivery of video to any device , TV, PC, and mobile,  over any network.  MTV Networks is currently using HERA platform domestically, with plans to extend its use globally, for digital media transcoding of video content for any device over any network.

Media Excels latest products employ the Texas Instruments DaVinci?¢ processor, which is a highly efficient platform for video encoding and transcoding. 

            MTV Networks is using the HERA platform to deliver up to 10 times faster-than-real-time video transcoding speeds with bi-directional inter-format standards conversion (from NTSC to PAL and PAL to NTSC) as well as direct fibre channel interface and integration to the companys content management system (CMS).

            As MTV Networks delivers more and more content, in real-time, to multiple devices, the demand for this accelerated production, distribution, and archive workflow is enormous, and we have worked closely with MTV to ensure that our HERA 3200 suite meets the exacting specifications for their daily performance requirements, said Thanasis Iatrou, CEO of Media Excel.  With global brands including MTV, Nickelodeon and COMEDY CENTRAL, MTV Networks scale offers a challenge to media transcoding that we believe we have met with the new DaVinci-based solutions, and that enables delivery of content to more viewers with fewer cost and production issues.

The exploding demand for video content across ever more delivery networks has necessitated a more efficient, and scalable video encoding and transcoding solution that we can deploy across all of our production centers, said  MTV Networks Tris Baer, VP of Application Development.  The Media Excel HERA 3200 transcoder has an unparalleled suite of features in a single appliance, delivering a solution that removes cost and complexities in encoding a variety of formats for delivery to a wide array of networks and devices. 

            The Media Excel HERA 3200 products, which offer multiple, simultaneous network output for encoding and transcoding, can convert any content for any device.  The DaVinci-based version of the HERA 3200 suite offers up to 15 - times real-time file conversion, saving space and time, and offering up to 70% lower total cost of ownership than software-based solutions.              

About Media Excel, Inc.

Media Excel is the Next-Generation Transcoding Company for MobileTV, WebTV, IPTV & Digital Media.  Recipient of Frost & Sullivan 2008 Award for Product Innovation. Enabling the any content to be displayed on any device through its affordable, high-performance next-generation transcoding technologies targeted at Telecom, Web and Media Broadcasters. Headquartered in Austin, Texas, Media Excel is a privately held company founded in 2000.  To contact Media Excel, write to [email protected] or visit

EDITORS NOTE: If you would like a photo of Thanasis Iatrou, CEO of Media Excel, please contact Chris Pfaff at [email protected] or 201-218-0262





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Related Keywords:MTV Networks, Media Excel, HERA 3200, transcoding


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