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MTV Networks Acquires GameTrailers.comAggregator of broadband video content (November 23, 2005)
MTV Networks, a unit of Viacom Inc. announced that it has acquired substantially all the assets of GameTrailers LLC, including the internet site GameTrailers.com. GameTrailers is a leading producer and aggregator of broadband video content comprehensively covering the latest and best in the world of video games. The terms of the transaction were not disclosed. The announcement was made today by Jason Hirschhorn, Chief Digital Officer of MTV Networks.
Adding GameTrailers.com to the MTV Networks family of targeted entertainment destinations, including MTV.com, VH1.com, Spiketv.com, ComedyCentral.com, Nick.com and many more, further expands the company's position as a top online entertainment network. Along with the recent purchases of IFILM and Neopets, the acquisition of GameTrailers.com underscores MTV Networks' focused and continued commitment to being the leading multi-platform entertainment company serving its audiences across all screens.
GameTrailers will join a growing stable of ongoing and event-driven video- games-focused content across MTV Networks, including: Video Games on MTV.com and MTV Overdrive; coverage of video games by MTV News; Video Mods on MTV2; Video GameFix, Best Gamer on Campus, the Gamers Ball Tour and programming on MTVU and Uber at MTVU.com; GameOrz week presenting a blitz of games focused programming on all MTV screens; The Video Game Awards and Game Head on Spike TV; and a variety of ongoing specials highlighting games and gaming culture year-round across MTVN's multiple platforms.
GameTrailers has been an innovator in bringing video-game coverage to life through professionally produced video delivering a variety of must-have content to gamers. GameTrailers' franchise productions include: GTtv game reviews which use actual game play footage to illustrate the highs and lows of popular new games; GTtv previews which give gamers premier access to games before they release; GTtv event coverage which brings gamers inside industry events like E3 and the Tokyo Games Show, and enthusiast events like Blizzcon; GT Weekly, a fast-paced news and features show posted each Thursday in an interactive format allowing gamers to selectively watch the segments they want; and special GTtv features such as developer interviews and game play footage. Overall, GameTrailers.com offers gamers a library of more than 8,000 pieces of broadband video about gaming including original productions, trailers and fan movies.
GameTrailers.com and its accompanying site, GT.TV, will continue to operate as stand-alone destinations. Slusser will continue to run the site and join MTV Networks as Vice President of the GameTrailers business.
GameTrailers is a leader in the multimedia revolution through its innovative production of broadband video-games content. GameTrailers.com was started by gamers who were tired of waiting in line for slow downloads of small, boring gameplay footage. GameTrailers.com has built a vast library of, high-resolution video that users can stream immediately to their computer. The site serves millions of trailers a month to media-starved gamers. Features offering enhanced personalization and community include game tracking, platform sorting, expanded forums, fan movies, user ratings and the GameTrailer Top20 that ranks the most popular game trailers according to user feedback and number of views.
About MTV Networks
MTV Networks, a unit of Viacom International Inc. (NYSE: VIA, VIA.B), is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with more than 100 channels worldwide, owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, MTVN INTERNATIONAL and THE SUITE FROM MTV NETWORKS which includes LOGO, NOGGIN, VH1 Classic and 10 additional digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 90 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide
Related Keywords:MTV Networks, Viacom, GameTrailers, broadband video content