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MTS India Deploys PeerApp UltraBand to Accelerate Mobile BroadbandTransparent Caching Strengthens Operator's Position in Race for Mobile Broadband Subscribers (April 10, 2012)
NEWTON, MA -- (Marketwire) -- 04/10/12 -- PeerApp, the leading provider of transparent caching platforms for internet content delivery, today announced that Sistema Shyam TeleServices Limited that nationally provides telecom services to over 16 million customers under the brand MTS -- has deployed PeerApp's UltraBand transparent caching platform in its network. UltraBand enables operators to provide the best possible end user quality of experience for multimedia content while actually reducing network infrastructure and bandwidth costs associated with carrying "over the top" video and peer-to-peer traffic.
MTS provides its high-speed mobile broadband services under the flagship brand MBlaze in more than 300 towns across India, including the top five metro areas, and the company is rapidly expanding its high speed data network. PeerApp's UltraBand transparent caching platform will help MTS speed up content delivery and reduce network load up to 40% by automatically detecting popular content and delivering it as close as possible to the subscriber.
According to Rajeev Batra, Chief Information Officer, MTS India, "Mobility has become a key aspect of using internet. Whether it is rich content or high speed connectivity, our endeavor is to deliver a stupendous internet experience to our customers while ensuring on the move access to data services. With PeerApp's UltraBand, we can optimize service quality which would help differentiate us further in the expanding data market."
"Rising consumer expectations for quality and consistency of mobile broadband services has created a surge in interest in transparent caching solutions among mobile operators in India and globally," said Samuel Bachar, vice president of products and marketing, PeerApp. "MTS' decision to deploy UltraBand validates the benefit that our technology can bring."
About PeerApp Ltd.
PeerApp is the leading provider of transparent caching platforms for internet content delivery, enabling network operators to control rich media content, improve network efficiency, enhance subscribers' quality of experience, and offer new content services. More than 200 operators in 60 countries have deployed PeerApp systems. PeerApp was founded in 2004 and is headquartered in Newton, Massachusetts, USA. For more information, visit www.peerapp.com.
About Sistema Shyam TeleServices Ltd
Sistema Shyam TeleServices Ltd (SSTL) is a venture, involving equity participation by Sistema (LSE: SSA) of Russia, the Russian Federation and the Shyam Group of India. Sistema is the majority shareholder in the joint venture company which operates its telecom services under the MTS brand. MTS is well recognized in India and worldwide for its commitment to high quality and innovative telecom solutions. MTS has recently been ranked by Millward Brown as 80th most valuable brand in the world. In a short span of time, MTS in India has secured over 16 million wireless subscribers and under the MBlaze brand provides mobile broadband services to over 1.5 million customers in more than 300 towns across the country. The company employs over 3500 employees, operates through a universe of over 300,000 retailers and has made investments of over USD 3.1 billion. For more information, please visit www.mtsindia.in
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