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MTI Film to Preview Avid DNxHD Codec for CONVEY at NAB(April 10, 2008)
A sister application to CONTROL Dailies, MTI Films` revolutionary dailies processing solution, CONVEY works in the background during dailies sessions, creating digital deliverables automatically. The new module, powered by the Avid DNxHD codec, allows post production facilities to provide their clients with MFX-wrapped Avid DNxHD media that can be directly imported into an Avid editing system without the need for a tape intermediate.
"This new feature of CONVEY will make dailies workflows more efficient," said Donald McClure, President of MTI Film. "There is no longer a need to generate tape elements, or to import tape elements, in order to gain the advantages of Avid DNxHD."
The Avid DNxHD codec, which is gaining wide adoption for HD production, delivers HD media files with the image quality of 8- to 10-bit uncompressed HD media but at a bandwidth of standard-definition video files. The codec allows users to work in HD in real-time, whether using local storage or shared storage in collaborative workflows.
"We`re excited to have MTI Film on board as another partner supporting the Avid DNxHD codec," said Ken Miles, Avid`s Director of Third Party Business Development. "We`ve seen a tremendous uptick in the number of partners that are implementing the Avid DNxHD codec into their solution. We`re glad to see that MTI has found an optimal way to use the codec to make it easier for customers to save time and money associated with the digital mastering and digital dailies process."
About MTI Film LLC
Since 1997 MTI Film has offered award winning software applications to the post-production industry for film and video image correction and dailies facilitation. MTI's applications support collaborative digital work-flows which scale to significantly increase throughput. This NAB, MTI Film unveils revolutionary advances to their products: Correct V7, Control Dailies 6, and Convey with AutoDVD.
About Avid Technology
Avid is a worldwide leader in tools for film, video, audio, 3D animation, gaming and broadcast professionals as well as for home audio and video enthusiasts. Avid professional and consumer brands include Avid, Digidesign®, M-Audio®, Pinnacle Systems®, Sibelius®, Softimage® and Sundance Digital®. The vast majority of primetime television shows, feature films, commercials and chart-topping music hits are made using one or more Avid products. Whether used by seasoned professionals or beginning students, Avid`s products and services enable customers to work more efficiently, productively and creatively. Avid received an Oscar® statuette representing the 1998 Scientific and Technical Award for the concept, design, and engineering of the Avid® Film Composer® system for motion picture editing. For more information about the company`s Oscar, Grammy® and Emmy® award-winning products and services, visit www.avid.com.
Related Keywords:MTI Film, Convey, Avid, DNxHD, NAB