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MLive.com Launches New Android and iPhone Apps with Advance Internet and Verve Wireless

  (March 01, 2011)

Ann Arbor, MI (Vocus/PRWEB) March 01, 2011

MLive.com has launched Android and iPhone apps with real-time local news, sports, entertainment, business, features and opinion articles and photos from the leading Michigan newspapers - plus one-tap access to local classifieds listings.

The MLive.com Android app and the MLive.com iPhone app feature statewide and regional content from the number one Michigan news and information website in affiliation with The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, Muskegon Chronicle and The Saginaw News. Metro Detroit content is provided by mlive.com/detroit.

We are very pleased that another step has been taken to provide ready access to the quality content of our newspapers, said Dan Gaydou, publisher, BoothMichigan. This continues the evolution of platform-independent journalism at the highest level, in concert with the popular devices our readers are using.


The apps are available for download at no charge in the iTunes App Store and the Android Market. They were developed and launched with Advance Internet and Verve Wireless.

"We are committed to providing the best user experience possible," said Mark Hauptschein, President/CEO of MLive.com. "This involves delivering our content to readers wherever they are and on devices they are using."

The apps include social features for the audience to share content via Twitter, e-mail and Facebook posts. Users also can submit video and photos from their phones to MLive.com through the apps.

Content on the apps includes real-time news and information from local communities and across Michigan, including coverage of college, pro and high school sports; obituaries; entertainment highlights such as movies, concerts, TV, the arts and local events; and photo galleries. There is also local advertising and links to classifieds listings of jobs, new and used autos, and homes for sale and rent.

The front page of the apps can be customized for one-tap access to favorite categories. Articles are downloaded and stored locally in the apps for fast access, even when offline.

Download the MLive.com Android app from the Android Market here.

Download the MLive.com iPhone app from the App Store here.

(MLive.com also has a mobile website that can be accessed by going to mlive.com on mobile device web browsers.)

About MLive.com
MLive.com, an affiliate of Advance Internet, Inc., is the leading local website for news and information throughout Michigan featuring the latest Michigan news, business, sports, travel, weather, traffic, shopping and entertainment information. In addition, MLive.com has a comprehensive business listings directory, as well as local classified listings for jobs, homes, apartment rentals and autos. MLive.com is the online home of The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen Patriot, Kalamazoo Gazette, Muskegon Chronicle and The Saginaw News.

About BoothMichigan
Booth Michigan, based in Grand Rapids, MI, is a multi-media marketing group and publisher of The Bay City Times, The Flint Journal, The Grand Rapids Press, Jackson Citizen-Patriot, Kalamazoo Gazette, Muskegon Chronicle and The Saginaw News.

About Advance Internet
Advance Internet, Inc., based in Jersey City, NJ, is a leading creator of highly interactive, online community-based news and information websites created in alliance over 25 newspapers affiliated with Advance Publications, Inc. Advance Internets websites are the number one local news and information online destinations for the markets they serve. The websites include al.com, cleveland.com, gulflive.com, MLive.com, NJ.com, NOLA.com, OregonLive.com, SILive.com, syracuse.com, MassLive.com, PennLive.com, and lehighvalleylive.com.

About Verve Wireless
Verve monetizes local mobile media. Our solutions help local media companies monetize their mobile inventory and enable advertisers to reach a valuable, premium audience where they live, work and play. Over 1000 local publishers use the Verve platform to manage their mobile advertising businesses and help make their sales teams more effective. In addition, we bring incremental revenue to our publishers through our relationships with national advertisers, who value the Verve networks high quality local media companies, including the mobile outlets of recognized local media brands as well as newer digital-only local and hyper-local publishers. It is a brand-safe, editorially-driven, high-quality and transparent environment with market-leading targeting, creative and reporting capabilities. Only Verve has assembled such an extensive national footprint of high quality local media. Verve is located in San Diego, CA and Washington DC. For more information, visit http://www.vervewireless.com.

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Read the full story at http://www.prweb.com/releases/2011/3/prweb8158685.htm.


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