Company News: Page (1) of 1 - 01/13/05 Email this story to a friend. email article Print this page (Article printing at page facebook

MIRA Mobile Launches M-5 With Fujinon Lenses

Rolls out first HD dual-feed truck with 11 Fujinon HD lenses (January 13, 2005)

When MIRA Mobile Television, based in Portland, Oregon, launched its new high definition, dual-feed production truck, M-5, on Saturday, December 4th, 11 Fujinon HD lenses were on board. MIRA Mobile, a Fujinon customer since 1995, will use the lenses on its M-5 to cover live professional and college sporting events in the western United States. The unit produced its first show in HD on December 7th - a professional basketball game between the Sacramento Kings and the Charlotte Bobcats, in Sacramento.

M-5 is the first dual-feed truck for MIRA Mobile Television, allowing two separate crews to produce two different shows at the same time from a particular event. It features two separate production, audio, and tape/media storage rooms. Considering it will be servicing not one, but two, crews for many events, its essential all equipment on M-5 is reliable and of the highest quality. Thats why Rick Hayes, chief engineer, MIRA Mobile Television, chose Fujinon glass for the unit.

?Fujinon lenses are extremely reliable and the [new lenses on M-5] are excellent in terms of HD, said Hayes. ?Weve found Fujinons XA87 HD zooms reliably maintain the crisp detail necessary throughout the entire length of the lens, and weve found minimal ramping of f-stop throughout the entire length of the zoom. The entire range of our Fujinon HD lenses have exceeded our clients needs and expectations.

MIRA Mobiles new M-5 includes: four XA72x9.3BESM and two XA87x9.3BESM (with stabilization) HD zoom lenses; two HA13x4.5BERM wide-angle HD lenses; and three HA22x7.8 BERM ENG-Style HD lenses. The lenses are currently affixed to Sony HDC-900 and HDC-950 HD cameras. In March of next year, they will be affixed to Sony HDC-930 and HDC-910 HD cameras, which will acquire signals in the new 1080/60p format.

?Paramount in our decision to purchase Fujinon lenses for M-5 was our long business history with the company, said Frank Taylor, general manager, MIRA Mobile Television. ?Were well aware of the quality and reliability of their products and the quality of their customer service. Over the course of our relationship with Fujinon, theyve proved themselves time and time again.

Fujinon is increasingly becoming the company mobile production truck manufacturers turn to for high-quality lens needs. Along with MIRA Mobile Television, the Chicago-based Trio Video, purchased ten Fujinon HD zoom and ENG lenses as an integral element of a system-wide SD-to-HD upgrade within an existing production truck. That purchase followed a successful installation of Fujinon lenses in Trio Videos Tango production truck and provided Trio Video with a full complement of top-shelf HD lenses to enhance its nationwide coverage of sports and other critical live events. Meanwhile, F&F Productions out of Clearwater, Florida selected a variety of Fujinon HD and ENG lenses for two HD production trucks launched in summer 2004.

?Fujinon is pleased that MIRA Mobile Television, Trio Video and F&F productions have all entrusted Fujinon to supply the lenses they need to enhance the quality of their mobile productions, said Dave Waddell, Marketing Manager, Fujinon. ?The mobile production market continues to grow, and the need for versatile HD lenses is greater than ever. Our complement of lenses for this market is designed to meet the different requirements that these companies face at each shoot, and our commitment to both HD and mobile production remains firm and continues to grow along with our range of lenses and associated technologies.

About MIRA Mobile Television
MIRA Mobile Television is a Pacific Northwest-based mobile facilities company founded in 1982. The company operates from field shops in Vancouver, British Columbia and Portland, Oregon. In addition to M-5, MIRA operates M-1 and M-2, 48-foot analog expandos; M-3, a 48-foot digital truck; and M-4, a 53-foot digital expando.

For more information, go to

About Fujinon
Fujinon is a major manufacturer and distributor of optics and lens assemblies for the broadcast, digital cinema, and industrial markets. The company's line of television zoom lenses are used in virtually every segment of the broadcast industry, including electronic newsgathering, studio and field production, and high definition television.

For more information about Fujinon broadcast and communications products, call 1-973-633-5600 or visit our web site at


Page: 1

Related Keywords:MIRA Mobile, M-5, Fujinon, Lenses, MIRA Mobile Television, Rick Hayes, XA87 HD, XA72x9.3BESM, XA87x9.3BESM, HA13x4.5BERM, HA22x7.8 BERM ENG-Style, Sony, HDC-900, HDC-950 HD, HDC-930, HDC-910 HD, cameras, Frank Taylor, Trio Video, F&F productions, Dave Waddell,


Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved