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MEDL Mobile's Rob Shoesmith to Donate His House to a Homeless Charity

(May 23, 2012)

FOUNTAIN VALLEY, Calif., May 23, 2012 (GLOBE NEWSWIRE) -- Rob Shoesmith, (OTCBB:MEDL) –30-year old Social Media Marketer for award-winning leader of mobile technology, MEDL Mobile – announced his latest experiment. He will give his house away to a homeless charity when he gets 1 million downloads of his debut book, "Bin There Done That" on Apple iBooks and Amazon Kindle.



"Bin There Done That" is an account of how Rob transformed his life after hitting rock bottom and used MEDL Mobile's App Incubator to submit his idea for an app. The book highlights his iPhone Experiment in which he camped for 10 nights outside an Apple Store in Central London for the release of the iPhone 4s. Throughout his experience Rob unexpectedly connected with dozens of homeless people in London, inspiring and motivating him to turn his experience into a book to share with everyone.



For his second experiment, Rob has made a generous pledge of giving away his house to a homeless charity with an inspiring goal to help raise awareness of depression, anxiety and the homeless. He has confirmed that if the 1 million-download target is met, his home will be sold at market value - 100% of this value will be donated to a homeless charity.


"'Bin There Done That' talks about how I used the world of iPhone apps to turn my life around and hopefully inspire people to follow their dreams," said Rob Shoesmith, Social Media Marketer for MEDL Mobile. "Anything really is possible if you try hard enough!"




Rob's book has been top ten in the UK iBooks Store for Biographies - he has reiterated that he will be making charitable donations along the way to his target. Follow Rob Shoesmith's experiment and journey on his blog: www.robshoesmith.com



iBooks: http://bit.ly/BinThereDoneThatiBooks



Amazon Kindle: http://bit.ly/BinThereDoneThatKindle



About MEDL Mobile



The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. For more information about MEDL Mobile, please visit www.medlmobile.com



The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366



Forward-Looking Statements



Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.



For more information about MEDL Mobile, please visit http://www.medlmobile.com.


CONTACT: Media Contact:
Christopher Scuro
MEDL Mobile
Chris.Scuro@MEDLMobile.com
714-617-1991 ex. 4211



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