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MEDL Mobile and BlueVia Release "HERE I AM"

(June 14, 2012)

FOUNTAIN VALLEY, Calif., June 14, 2012 (GLOBE NEWSWIRE) -- MEDL Mobile, Inc. (OTCBB:MEDL) – an award-winning leader in mobile technology – and BlueVia, the global developer platform from Telefonica, announced today the release of "Here I Am." The GPS based mobile application quickly and easily shares a user's location through SMS messaging via BlueVia's custom API.



The app, built for both iOS and Android devices, allows users to easily stay connected by trading locations with any contact in their address book. The user can also choose from a selection of preset messages and locations; and allows users to send their location to friends who do not have an iPhone or Android.



The new app is currently available via BlueVia's API to subscribers of the O2 mobile network in the UK and is now in the Apple App Store and Google Play. MEDL Mobile is one of the first to use the latest BlueVia API.


"BlueVia has created a very powerful API," said Andrew Maltin, CEO and Co-Founder of MEDL Mobile. "We are excited to have designed a simple, yet powerful application for this new technology. We know O2's customers love this app as much as we do."




"Here I Am" will soon be rolling out in countries across Europe.



iTunes App store: http://bit.ly/HereIAmApp   



Google Play store: https://play.google.com/store/apps/details?id=com.here.im



About MEDL Mobile, Inc.



The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. Additionally, the Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. For more information about MEDL Mobile, please visit www.medlmobile.com.



The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366



About BlueVia:



BlueVia is the global developer platform from Telefonica that helps developers take apps, web services, and ideas to market. BlueVia is built on four founding principles: Scale, Tools, Business Models, and Path to Market. BlueVia offers ground breaking, zero risk business models for developers, along with 'mix & match' models to create multiple revenue streams. For more information, documentation and video tutorials, go to http://www.bluevia.com/



Forward-Looking Statements



Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.



For more information about MEDL Mobile, please visit http://www.medlmobile.com.


CONTACT: Media Contact:
Christopher Scuro
MEDL Mobile
Chris.Scuro@MEDLMobile.com
714-617-1991 ex. 4211



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Related Keywords: SOFTWARE, TELECOMMUNICATIONS Inc., Apple Computer, Internet Technology, Computer Science, Business,

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