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MEDL Mobile Launches Debut App From "Jersey Shore" Star DJ Pauly DOne of Most Recognizable DJs in the World Kicks Off His Series of Apps With an 8-Bit Throwback Game (November 21, 2011)
FOUNTAIN VALLEY, CA -- (Marketwire) -- 11/21/11 -- MEDL Mobile Holdings, Inc. (OTCBB: MEDL) (OTCQB: MEDL), an incubator and aggregator of mobile technology, announced today the launch of its first signature mobile application by DJ Pauly D of MTV's hit reality TV show "Jersey Shore." The app is the artist and TV star's mobile debut as part of his deal signed with MEDL earlier this year to develop a series of apps featuring him and his brand. "DJ Pauly D - Beat That Boardwalk" is available now on the Apple App Store and Android Marketplace.
"DJ Pauly D - Beat That Boardwalk" is a throwback, 8-bit side scroller featuring a miniature, fist-pumping DJ who must traverse the Jersey Shore boardwalk in search of drinks, dates, clean laundry, workouts and the perfect tan -- all while dodging opponents like muscle heads and "grenades."
Players can duck into various boardwalk shops like the Gym, the Tanning Salon and the Laundromat for power ups and extra points. Players can also unlock the Italian Riviera version for additional challenges against an Italian backdrop. In addition, the app is integrated with Facebook so that players can share high scores and levels.
"MEDL was the obvious choice for me given their track record in creating original, outside-the-box mobile apps and their focus on celebrity-branded apps," said Pauly D. "I'm really happy with 'DJ Pauly D - Beat That Boardwalk' and I think my fans will love it."
"DJ Pauly D has captured the heart of pop culture, and it's been fascinating to work with one of America's favorite DJs," said Dave Swartz, MEDL Mobile co-founder and chief creative officer. "We had a great time working with him and creating a game that we think his fans are really going to relate to."
"The early response we've seen for 'DJ Pauly D - Beat That Boardwalk' is very encouraging not only for MEDL and Pauly D, but for the celebrity-branded apps niche that is continuing to trend upward," said Andrew Maltin, MEDL Mobile co-founder and chief executive officer. "By creating a way for celebrities to extend their products and brand value by connecting directly with their fans via mobile, we're taking celebrity-fan interaction and all its inherent benefits to a new level."
About MEDL Mobile
MEDL Mobile, Inc., an early leader in the emerging mobile applications software market, is engaged in the monetization of mobile apps through four primary revenue generating platforms: (i) development of customized apps for third parties to monetize their particular intellectual property, persona or brand, (ii) incubation of apps in partnership with third parties and from a library of more than 84,000 original apps concept submissions, (iii) sale of advertising and sponsorship opportunities directly to brands via mobile advertising networks and (iv) acquisition of apps from other developers and use of a proprietary application programming interface, or API, to make Apps recommendations. MEDL has developed and is developing more than 75 unique mobile apps for customers such as Monster.com, Emirates Airline, Medtronic and Telefonica.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.
Paul "DJ Pauly D" DelVecchio
Born in Providence, R.I., Paul "DJ Pauly D" DelVecchio is recognized for his musical talent as well as his reality star status on MTV's highest rated show, "Jersey Shore," which premiered in December 2009.
Quickly a fan favorite, MTV announced Pauly as the first cast member to receive his own spinoff, which will chronicle his life as a celebrity DJ, set to air in 2012.
On August 7, 2011 Pauly won "Choice TV: Male Reality/Variety Star" at the Teen Choice Awards after being nominated for the second year in a row.
Pauly received more recognition being voted the #8 Best DJ in America in 2010 and was nominated again in 2011, but his notoriety did not come overnight. At the age of 16, long before his "Jersey Shore" fame, Pauly started as a DJ and that is where his passion remains.
In Summer 2011, Pauly joined the iconic Britney Spears on select dates of her Femme Fatale Tour, alongside Britney and Nicki Minaj.
Pauly has spent the past year working on a Miracle Whip commercial, a line of personalized greeting cards with StarGreetz, his own iPad application and a partnership in the Dirty Couture clothing line.
One of Pauly's other passions is giving back to the community and he has worked with The Boomer Esiason Foundation, Make-A-Wish Foundation, GLAAD, GLSEN, DoSomething.org and St. Jude Children's Research Hospital.
Pauly is one of the nation's favorite DJs and is always in high demand. He is a crowd favorite and a true asset to any venue. Pauly continues to tour the world DJing while holding down a Vegas residency.
For more information, please visit www.djpaulyd.com
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL, Inc.'s industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
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