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MEDL Brings Ted's Wild Night to the iPhone(July 12, 2012)
FOUNTAIN VALLEY, Calif., July 12, 2012 (GLOBE NEWSWIRE) -- The hit film "Ted" set the opening weekend box office record for an original R-rated comedy, bringing in a record-breaking $54.4 million. And now movie fans will have a chance to own a piece of Ted for themselves. MEDL Mobile, Inc. (OTCBB:MEDL) – a pioneer in the creation, development, marketing and monetization of mobile apps – announced today the release of an iPhone app that allows users to capture photographs of their "Wild Night With Ted" and share the photos on social media.
The application comes with over 21 different poses of a Teddy Bear that could only be struck by the star of the movie "Ted". Poses range from tame; Ted waving, screaming and wearing sunglasses, to poses only Ted can pull-off. The user simply chooses a photo from their own library or takes a photo with the iPhone camera - and then adds Ted to their own photo. The Ted photo can be scaled, rotated and lit to match the existing photo. "Ted " was developed and financed by Media Rights Capital.
"We've built hundreds of apps - but I've never seen one go viral internally so quickly," said Dave Swartz, MEDL Cofounder and CCO. "Our entire staff has been playing with it throughout development. It's pure fun. Well, maybe not that pure."
About MEDL Mobile
The Company develops, acquires and publishes a growing library of mobile applications which perform specific functions for the user on the Apple and Android platforms. The Company licenses its technology and performs custom development for key clients such as Monster.com, New York Times Company, Teleflora, Telefonica and Medtronic, allowing the company to grow the overall library of technology greatly extending the potential reach of the Mobile Brain. The Company enters into partnerships to mobilize and monetize IP with such notable names as Encyclopedia Britannica, MTV's Pauly D, Cheech & Chong, Rampage Jackson and Marlee Matlin. The Company is establishing a business model in which it expects to generate multiple revenue streams, including development fees, download and in-app purchases, advertising, sponsorship and licensing of technology. User analytics are collected by the Company's growing Mobile Brain which processes user data in order to create better distribution and monetization of mobile applications. The Company's Software Development Kit (SDK) consists of a growing suite of tools which have been designed to help developers to better market and monetize their mobile applications. For more information about MEDL Mobile, please visit www.medlmobile.com.
The MEDL Mobile Holdings Inc. logo is available at http://www.globenewswire.com/newsroom/prs/?pkgid=11366
ABOUT MEDIA RIGHTS CAPITAL
MRC is a leading independent film and television studio, specializing in the creation of premium entertainment content in partnership with the industry's foremost creative talent and distributors.
In film, MRC has financed and produced 16 films distributed by Universal, Sony, Fox and Warner Bros., as well as leading international distributors. MRC's first film was Academy Award Best Picture nominee Babel; other past releases include TED distributed by Universal Pictures, starring and directed by Seth MacFarlane, creator of "The Family Guy," in his feature film debut and also starring Oscar-nominee Mark Wahlberg and Mila Kunis; Bruno starring Sacha Baron Cohen, The Adjustment Bureau starring Matt Damon, and 30 Minutes or Less from producer Ben Stiller, director Ruben Fleischer (Zombieland) and starring Oscar-nominee Jesse Eisenberg. Upcoming films include Elysium to be distributed by Sony, helmed by Neill Blomkamp, the writer/director behind the 2009 blockbuster District 9, and starring Academy Award winners Jodie Foster and Matt Damon. MRC's development slate includes two additional projects from Neill Blomkamp; two projects from Panic Pictures, a production and financing company in partnership with David Fincher; Bad Blood and Trouble from J Blakeson, the writer/director of the critically acclaimed film The Disappearance of Alice Creed; a yet-to-be-titled project from Duncan Jones director of the hit film Source Code; and Forever from director Gareth Edwards.
In television, MRC's projects have been licensed to a number of broadcast and cable networks including ABC, HBO, Lifetime, Comedy Central and CBS. Upcoming series include the highly anticipated political drama House of Cards which marks the first foray into television by two-time Oscar winner Kevin Spacey and Academy Award nominated director David Fincher, who will direct the pilot in addition to Executive Producing the series. Other Executive Producers of the series set to premiere on Netflix include Eric Roth, Josh Donen, Beau Willimon, Andrew Davies and Michael Dobbs; and Knifeman from Director David Cronenberg, who will direct the pilot and serve as Executive Producer on the series. Also, The Ricky Gervais Show starring Ricky Gervais, Stephen Merchant and Karl Pilkington is currently in its third season on HBO.
Certain statements contained herein constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about MEDL Mobile's industry, management's beliefs and certain assumptions made by management. Readers are cautioned that any such forward-looking statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Because such statements involve risks and uncertainties, the actual results and performance of the Company may differ materially from the results expressed or implied by such forward-looking statements. Given these uncertainties, readers are cautioned not to place undue reliance on such forward-looking statements. Potential risks and uncertainties include but are not limited to the ability to integrate Inedible Software apps and platform into MEDL's product offering, the ability to procure, properly price, retain and successfully complete projects, and changes in products and competition. Unless otherwise required by law, the Company also disclaims any obligation to update its view of any such risks or uncertainties or to announce publicly the result of any revisions to the forward-looking statements made here. Readers should review carefully reports or documents the Company files periodically with the Securities and Exchange Commission.
For more information about MEDL Mobile, please visit http://www.medlmobile.com.
CONTACT: Media Contact:
714-617-1991 ex. 4211
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