WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at SQL Server Connections and demonstrating its new product, MatchUp for SQL Server -- a powerful tool that locates and eliminates duplicate database records, specifically in the contact record doma....." />
Company News: Page (1) of 1 - 03/26/12 Email this story to a friend. email article Print this page (Article printing at MyDmn.com).print page facebook

MEDIA ALERT: Melissa Data to Highlight Smart Data Matching Tool at SQL Server Connections 2012

Booth Demo Will Feature MatchUp Component for SQL Server Integration Services (SSIS), a Simple Means to Dramatically Enhance Database Efficiency and Effectiveness (March 26, 2012)

LAS VEGAS, NV -- (Marketwire) -- 03/26/12 --


WHAT:
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at SQL Server Connections and demonstrating its new product, MatchUp for SQL Server -- a powerful tool that locates and eliminates duplicate database records, specifically in the contact record domain.

WHY:
As many as 10 percent of the contact records in the average database are duplicates, wasting corporate resources and impeding ideal customer relationships. Eliminating duplicate records and linking customer data enables a better understanding of each individual and their relationship with the business -- improving customer service, reducing costs, managing risk and increasing profitability.

HOW:
MatchUp is a powerful contact data matching solution that makes use of a tool box of advanced fuzzy matching algorithms, deep domain knowledge, and a custom lexicon to granularly identify matches between names and nicknames, street addresses and abbreviated addresses, companies, cities, states, postal codes, phones, emails and other specialized contact data elements.


MatchUp also offers users the ability to perform general data quality on product codes, account numbers, and custom data using the user-interface-driven MatchCode editor to design custom match criteria and match rules. Making use of the graphical interface and visual programming available in Melissa Data's MatchUp component for SQL Server Integration Services (SSIS), data stewards can be up and running quickly -- cleansing, updating and de-duping existing contact data to improve marketing, data quality, and data warehousing initiatives.

WHEN:
Monday, March 26th through Thursday, March 29th
9:00 a.m. - 4:00 p.m. daily

WHERE:
SQL Server Connections 2012
MGM Grand, Las Vegas
Booth #214

WHO:
Since 1985, Melissa Data has been a leading provider of contact data quality and address management solutions. Melissa Data's data integration components, multiplatform programming tools, Cloud services, and comprehensive reference data sets verify, standardize, consolidate, enhance, and update U.S., Canadian and global contact data for improved communications and ROI. More than 5,000 companies rely on Melissa Data to gain and maintain an accurate, trusted view of critical information assets. For more information or free product trials, visit www.MelissaData.com or call 1-800-MELISSA (635-4772).

Add to Digg Bookmark with del.icio.us Add to Newsvine

MEDIA CONTACTS:

Greg Brown
VP Marketing
Melissa Data
Email Contact
(800) 635-4772 x130

Sylvia Chansler & Jackie Zerbst
MPowered Public Relations
Email Contact
(714) 998-3448


Copyright @ Marketwire

Page: 1


Related Keywords: Melissa Data, USA, Marketwire, , Computer Science, Business, Other,

HOT THREADS on DMN Forums
Content-type: text/html  Rss  Add to Google Reader or
Homepage    Add to My AOL  Add to Excite MIX  Subscribe in
NewsGator Online 
Real-Time - what users are saying - Right Now!

Our Privacy Policy --- @ Copyright, 2015 Digital Media Online, All Rights Reserved