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MEASURECAST INTERNET RADIO LISTENING INDEX HITS ALL-TIME HIGH

Virgin Radio, Cablemusic Network's Classic Christmas Stations Rank 1-2 in MeasureCast Weekly Top 25 Chart (December 21, 2001)
MeasureCast, Inc., the first company to provide Internet radio broadcasters with next-day streaming audience size and demographics data, today reported that Internet radio stations measured by MeasureCast streamed more hours of news, talk, and music during the week ending December 9 than ever before.

The weekly MeasureCast Internet Radio Listening Index rose 16 percent to an index value of 364, meaning the total time spent listening (TTSL) to streaming broadcasters has increased 364 percent since January. Twelve of the week's Top 25 stations streamed more hours than they did a week earlier, while 12 enjoyed larger audiences (or Cume).


"This year, millions of people around the world discovered the enormous selection of music offered by steaming radio stations, and millions more will begin to enjoy Internet radio next year," said MeasureCast CEO Ed Hardy. "As the on-line radio audience grows, more advertising agencies and their clients will begin to see how compelling this medium is, and they will begin to recognize the untapped potential of Internet radio advertising."

MeasureCast Top 25
Virgin Radio's adult alternative station - 1215 AM/105.8 FM - and Cablemusic Network's Christmas Classic station took first and second place respectively in the MeasureCast Top 25 chart for the week of December 3 - 9. The Virgin Radio station moved up from second place by streaming 7,708 more hours than it did the previous week. Cablemusic's Christmas Classic station continued to leapfrog its way up the MeasureCast chart (from # 9 to #5 to #2), and streamed 37,463 more hours than it did the week before.

The MeasureCast Weekly Top 25™ (Monday, December 3 - Sunday, December 9, 2001)
LW
TW
Station Format
Owner/Network
TTSL
Cume
2
1
Virgin Radio/1215 AM & 105.8 FM
(London)
Hot Adult Contemporary Virgin Radio New Media
160,305
31,647
5
2

Cablemusic Christmas Classic
(Internet-only)


Christmas Cablemusic
146,283
33,464
1
3

WQXR-FM/96.3
(New York, NY)


Classical The New York Times
138,842
9,797
4
4

KING-FM/98.1
(Seattle, WA)


Classical Classic Radio Inc./RealBroadcast Networks
132,738
25,064
3
5

MEDIAmazing
(Internet-only)


Listener
Formatted
MEDIAmazing
101,740
62,379
6
6

ESPN Radio


Sports Talk Walt Disney Internet Group
93,164
17,888
7
7
Radio Margaritaville
(Internet-only)
Classic Rock Radio Margaritaville
58,234
10,021
9
8

jazzfm/102.2 FM & 100.4 FM
(London)


Jazz Jazzfm.com/ejazz.fm
51,215
23,286
10
9

BeOnAir Rock
(Internet-only)


Rock BeOnAir.com
44,796
5,752
8
10

KCRW-FM/89.9
(Los Angeles, CA)


College Santa Monica College
43,289
9,590
15
11

3WK Undergroundradio
(Internet-only)


Alternative
Rock
3WK
41,857
15,523
12
12

Xact Radio
(Internet-only)


Miscellaneous

Xact Radio Networks

36,214
5,255
13
13

WFXZ-FM/93.7
(Wilmington, NC)


Classic Rock Sea-Comm Media/Warp Radio
32,055
3,369
19
14

CFNY-FM/102.1
(Toronto)


New Age Rock Corus Entertainment/
LMiV
31,298
6,303
16
15
KDYA-AM/1190
(Vallejo, CA)
Gospel Baybridge Communications/
Warp Radio
30,898
3,022
11
16

Cablemusic Smooth Jazz
(Internet-only)


Jazz Cablemusic.com
28,249
5,472
21
17

Cablemusic Classical
(Internet-only)


Classical Cablemusic.com
27,492
6,955
24
18

BeOnAir Alternative
(Internet-only)


Alternative Rock BeOnAir.com
25,603
3,266
29
19

Cablemusic Top 40 Adult
(Internet-only)


Adult Contemporary Cablemusic.com
24,718
8,902

22

20

WGTO-AM/910
(Cassopolis, MI)


Oldies

Langford Broadcasting/
Warp Radio


24,173

2,619

18
21

KRLA-AM/870
(Los Angeles, CA)


News/Talk Salem Communications
23,837
4,708

20

22

WBLS-FM/107.5
(New York, NY)


Urban R&B

Inner City Broadcasting/ SurferNETWORK

23,497

3,601

14
23

Virgin Radio Classic
(Internet-only)


Classic Rock

Virgin Radio New Media

23,292

4,796

17
24

CKFM-FM/99.9
(Toronto)


Adult Contemporary Standard Broadcasting/
SurferNETWORK
23,027
2,759
74
25

Jazz.FM91/91.1
(Toronto)


Jazz CJRT FM Inc.
22,287
6,602
Notes:
All reported stations stream through Globix, RealBroadcast Networks, SurferNetwork, StreamAudio, or a broadcaster's in-house servers.
1. Total TSL (Total Time Spent Listening) is the total number of hours streamed by the broadcaster in the reported time period.
2. Cume Persons is an estimate of the total number of unique listeners who had one or more listening sessions lasting five minutes or longer during the reported time period. This estimate is derived using an algorithm that takes into account unique media player GUIDs, unique IP addresses, and other variables during the reported time period.
3. jazzfm numbers reflect partial data for the reported time period.

Other facts for the week of December 3 - December 9:
81% of all listening occurred between 5 a.m. and 5 p.m. Pacific.
The peak listening hour was 11 a.m. Pacific, with 8.5% of the day's listening.
12% of the week's TTSL occurred over the weekend.
The peak listening day was Thursday, Dec. 6, with 18% of all TTSL.
The largest age group listening to Internet radio: 25-34 year-olds (29%).
57% of listeners were under 35; 28% were younger than 25; 7% were over 55.
71% of listeners were men; 29% were women.
Top streaming nations include the United States, the United Kingdom, Canada, Japan, and Mexico.

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Related Keywords:measurecast, internet radio, index, streaming audio, streaming radio, streaming media, digital webcast

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