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MDA and Local Game Publishers Collaborate to Fuel Creation of Made-by-Singapore Games(June 27, 2009)
Together with Activate Interactive, Garena Interactive, Infocomm AsiaHoldings (IAH Games) and Mikoishi Pte Ltd, the Media Development Authority of Singapore (MDA) is seeking game proposals which have the potential to be deployed and commercialised eventually on any of the four game publishers' platforms. The four publishing partners are committed to offer various facets of their capabilities to collaborate with companies or individuals that have outstanding concepts.
For a start, the four publishing partners will be supporting the local game developers with acombined offering of a 35 million user base and access to markets in more than 20 countries, which includes the United.States, Europe and Asia. In addition, the four publishing partners will help market the commercialised game products in these markets as well as provide technology and infrastructural support such as game engine and global sales and payment channels.
"Through the CFP, MDA hopes to develop high-value and exportable content and applications across multiple platforms. This willalso strengthen Singapore's competitiveness in the creation, aggregation, distribution and commercialisation of innovative games in the region," said Dr Christopher Chia, Chief Executive Officer of MDA.
Under this CFP, the publishing partners andMDA will invest in proposals that are approved by an evaluation panel.
"In support of MDA's effort, IAH Games will open up our resources for sharing with local developers of online games. We will test and host locally developed games on our infrastructure and distribute it across South East Asia to over 20 million registered gamers. We hope this can give good local developers a good start in reaching out to potential gamers," said Mr Roland Ong, CEO of IAH Games.
Another game publisher, Garena Interactive also expressed enthusiasm in the CFP. "Garena has millions of hardcore game players, a well managed gamer community and all major payment gateways in place. In addition, our Garena Cyber-cafe Alliance provides a channel for game developers to update gamers about good and interesting games," said Mr Forrest Li, CEO of Garena Interactive.
Agreeing on the approach, Mr Leslie Wou, CEO of Activate Interactive said: "There are many promising game companies in Singapore. By joining forces to produce and distribute world-class games, we would achieve greater synergy and achieve unprecedented heights together."
Mikoishi, a popular home-grown name in the game industry is also eager to support. "Mikoishi is committed to provide opportunities for companies and individuals who are interested to develop content and applications for iPhone and iPod platforms. Through our partnership with one of the world's largest producers of film and television entertainment, Mikoishi can provide local developers with substantialmarket reach and cross-media presence. Mikoishi's partnership also provides access to catalogue blockbuster film titles which new content and applications can be developed," said Mr Alex Goatcher, CCO of Mikoishi.
The CFP received positive vibes from the industry such as Nabi Studios. Mr Gerald Tock, Director of Nabi Studios said: "Partnering under the right terms will enable us to focus on Intellectual Property development while being confident that our game reaches a critical mass of players. Definitely worth considering if you're expanding your portfolio of game titles."
Interested parties are welcomed to send in their proposals by 31 July 2009 on how they can develop innovative games through the use of these publishers' platformsor even their services. (Application forms can be downloaded from the following address: www.mda.gov.sg and www.idm.sg and can be submitted electronically to firstname.lastname@example.org or by post to MDA office)
Formed in 2003, the Media Development Authority of Singapore (MDA) plays a vital role in transforming Singapore into a Global Media City and positioning it at the forefront of the digital media age. MDA spearheads initiatives that promote developments in film, video, television, radio, publishing, music, games, animation, media services and Interactive Digital Media. At the same time, in ensuring clear and consistent regulatory policies and guidelines, MDA helps to foster a pro-business environment for industry players and increase media choices for consumers. For more information, visit www.mda.gov.sg and www.smf.sg.
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