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MAXON CINEMA 4D @ NAB

Motion Graphic users flock to C4D's new MoGraph tools By Ko Maruyama

Dave Basulto had a a chance to grab Paul Babb from MAXON-US for a short interview before he was swamped with more questions about the software which is quickly becoming a popular pick in the broadcast community.  Its ease of use and high-end toolset makes it a hot pick for both beginners like Dave and pros like Sony Pictures.

MAXON's CINEMA 4D r10 was a crowd favorite for attendees.  Without any new software to present at this year's National Association of Broadcasters, it was surprising to see such a buzz and high traffic rate at their booth.  With two booths on the show floor (both in the south hall:  one in the Plugin Pavilion, another in next to the Wacom booth), you'd think they'd cut their visitors in half.  It's possible that the numbers were doubled.



Although not technically a plugin for Adobe, MAXON presented in the Plugin Pavilion again this year - demonstrating their file exporter which creates an After Effects (supports CS3) composition with 3D cameras, lights and nulls translated with keyframe data into the popular compositor.  As the Adobe presentations let out, many first time 3D users made their way directly to the small booth to see how the 3D software worked with After Effects CS3 specifically.  The ability to SAVE AS an After Effects scene file was very appealing.

Not limited to the Adobe lineup, MAXON's software exports to several different application file formats, including Final Cut Pro, Motion, Combustion, and Fusion as well.

A broadcast designer's choice - with world wide work on-air for commercial and network clients, the software also draws from Final Cut and Motion artists.  Because the workflow pipeline also fits within an Apple Final Cut Studio environment, specifically working to export to Final Cut Pro and Motion, with support of transfer/blend modes, editors who want a 3D experience drifted over from the neighboring Apple booth as well.

MAXON was also talking about their new online training which is free to join, although a membership will set you back 295 clams.  There are several free tutorials and even more "members" tutorials which you'll need to pay to gain access to.


MAXON's Rick Barrett explains the importance of a Wacom tablet.

Sandwiched between the Apple and Adobe booth, and directly adjacent to the HP booth - its location probably describes CINEMA 4D pretty well : It fits alongside your Apple products, Adobe applications, and works just as well on Mac and PC.

Cartoon Network and Serenity images

Whether you're working on on-air campaigns, like the one created for Cartoon Network in Europe, or a feature film fx shop like Zoic who worked on Joss Whedon's Serenity, or you're just a 3D newbie like our own Dave Basulto - you can check out CINEMA 4D at their website: www.maxon.net





For rants, ramblings and general announcements - check out my chaotic notes in the BlogZone:
http://blogs.digitalmediaonlineinc.com/ninjacrayon/

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Ko Maruyama is a freelance animator in Los Angeles.  In addition to working on film and broadcast animations, Ko teaches at Pasadena's Art Center College of Design - focusing on motion design.  When working, writing or testing software allows, you can find him lending a hand in the After Effects board and lurking among the Cinema4D, Visual Effects and Photoshop posts within the DMNForums.
Related Keywords:events, maxon, nab 2007, paul babb, after effects CS3, export plugin, cineversity

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