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MARKEM Licenses Font Fusion & Fonts From Bitstream

Rendering engine and stroke-based Asian fonts for product identification solutions (September 14, 2004)

Bitstream Inc. and MARKEM Corporation announced today that MARKEM has licensed Font Fusion (Bitstreams premier font rendering engine) and Bitstreams stroke-based Asian fonts for MARKEMs line of thermal transfer printers and digital-to-print label printers. MARKEM chose Font Fusion because of its compact code size, fast rendering speed, and ability to print high-quality characters.

?Offering TrueType and stroke-based high-quality and easy to read text in virtually any language is very important to MARKEM's global business, said Paul Mills, Software and Platform Product Line Manager. ?Our reputation as a trusted provider of product identification solutions also demanded that we integrate proven technology into our industry leading products. With Bitstream we were able to meet our development needs, resulting in crisp and clear characters on both machine read-outs and the substrates on which we mark and code.


?An industry leader like MARKEM sets high standards for its products, especially when it comes to image quality, resolution, speed, and reliability. Our font solutions, including our compact stroke-based fonts, are an excellent fit for MARKEMs internationally-distributed marking and coding products, said Anna Chagnon, President and Chief Executive Officer of Bitstream. ?Were very happy that we could offer MARKEM high-quality font rendering technology for their innovative printing solutions.

A broad range of industries turn to MARKEM for printing their packages and products with diverse images and variable information, including date and production codes, product identification, bar codes, logos and graphics, and real time codes. MARKEM systems incorporate the latest digital-to-print technologies to support the marking and coding needs of the food, beverage, personal care products, pharmaceutical, and electronics industries, among others.


About Font Fusion
Font Fusion provides developers with full font fidelity and high-quality typographic output at any resolution on any device, while maintaining the integrity of the original character shapes. Font Fusion is both small and fast. Most developers can compile the source code in 32-105 KB, depending on options. It generates more than 37,000 characters per second on a 450MHz Pentium II processor, rendering a TrueType font at 25 lines per em.

Font Fusion is designed for consumer electronics devices, mobile phones, PDAs, set-top boxes, digital TVs, printers, graphics applications, and embedded systems.


About Stroke-Based Fonts
Bitstream's stroke-based fonts are extremely compact, high-quality Asian fonts for embedded systems. These fonts enable developers to keep storage and memory requirements to a minimum. For example, a Traditional Chinese font in this format includes over 13,000 characters in less than 500 KB. Developers do not have to dedicate a large amount of ROM space to store a stroke-based font, nor do they have to use a lot of memory to display it.


About Bitstream
Bitstream Inc. (NASDAQ: BITS) enables customers worldwide to render high-quality text, browse the Web on wireless devices, select from the largest collection of fonts online, and customize documents over the Internet. Its core competencies include font technology, browsing technology, e-commerce technology, and publishing technology. You can visit Bitstream on the Web at
www.bitstream.com.


About MARKEM
MARKEM Corporation is a leading worldwide provider of product identification equipment, software, supplies and services for marking and coding, in industries including food and beverage, cosmetics, pharmaceutical, and electronics. MARKEM operates from Headquarters in Keene, New Hampshire, and has additional development and manufacturing facilities in San Diego, California and Nottingham, England with subsidiary companies, distributors and representatives in over 50 countries. Visit MARKEM on the web at
www.markem.com.

 


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Related Keywords:MARKEM, Font Fusion, Bitstream, stroke-based Asian fonts, thermal transfer printers, digital-to-print label printers, Paul Mills, Anna Chagnon,

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