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Lyrix Jewelry Collection Debuts at Claire's(March 03, 2011)
LOS ANGELES, CA -- (Marketwire) -- 03/03/11 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture is launching a collaborated jewelry collection for girls ages 13-17 under its LYRIX brand at Claire's Stores, Inc., the leading specialty retailer of fashion accessories and jewelry. The collection, exclusive to Claire's, hits nearly 800 stores in March.
The line carries an assortment of jewelry featuring interlocking bangles and rings with lyrics written by John Lennon and Paul McCartney and made famous by the Beatles including "All You Need is Love" and "Can't Buy Me Love." The collaboration is a natural progression for both brands as music and fashion are such closely connected entities. The Claire's brand sees the partnership as an opportunity to embark on new territory as well as a way to update their current inspirational call to action jewelry. The retail price for the products ranges from to 10.50 - 12.50 USD.
"Our adult contemporary jewelry collection has been a huge hit at boutiques and better department stores and we're excited to create something special for the teen girl at Claire's and introduce her to iconic songs made famous by some of the most legendary musicians of all time," said Hanna Rochelle, President of Lyric Culture.
Representatives at Claire's highlighted that the teen consumer truly associates themselves with emotional messaging because they are at an age where they may not affiliate with a cause but they are moving in a purpose driven direction. This type of collection adds some meaning to the statements that they make with their fashion and in the process allows them to connect with the Claire's brand.
The fact that the focus of the assortment is on Lennon/McCartney songs comes at a truly opportune time. With the addition of the iconic Beatles music to the iTunes repertoire and the buzz that the release has had, the teen demographic has been exposed to this music that is generally associated with their parents. Claire's & Lyrix see this as a prime time to re-introduce the Beatles' legacy to the youth of today. The success of this line will ultimately lead to the growth of the assortment. Future collections are planned to include hit songs by contemporary artists.
About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including The Rolling Stones, The Beatles, Joan Jett, Michael Jackson, Bob Marley, Fleetwood Mac and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics into a range of apparel and lifestyle products. Follow Lyric Culture at www.facebook.com/lyricculture and www.twitter.com/lyricculture and www.lyricculture.com
Claire's is the ultimate accessory brand that is on the edge of the fashion forefront. With over 3,000 locations worldwide, Claire's connects with girls from all corners of the world. Claire's designs, markets and distributes a wide variety of jewelry and accessories that deliver fresh style and glamour to girls around the globe. For more information please visit www.claires.com. Follow Claire's on www.facebook.com/clairesstores and www.twitter.com/clairesstores
Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.
Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.
Lyric Jeans, Inc.
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