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Lyric Nation Jewelry Collection Debuts at Walmart

(May 24, 2011)

LOS ANGELES, CA -- (Marketwire) -- 05/24/11 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture is launching a jewelry collection under its Lyric Nation brand name. The collection, exclusive to Walmart, hits nearly 1500 stores in July 2011.

The line includes over 40 different styles in the assortment of necklaces, bracelets and key rings featuring inspirational and country music song lyrics such as "Jesus Take the Wheel/Carrie Underwood," "The Dance/Garth Brooks," "God of Wonders/Chris Tomlin," "My Wish/Rascal Flatts," "Heart of Worship/Matt Redman," "Live Like You Were Dying/Tim McGraw," "Mammas Don't Let Your Babies Grow Up To Be Cowboys/Willie Nelson," "Mighty to Save/Hillsongs," "American Honey" made famous by Lady Antebellum and many more. The retail price for the products ranges from to $4-7 USD.

"We are continuing to expand the range of music that drives the creative direction of our brands," said Hanna Rochelle, President of Lyric Culture. "Walmart is the ideal retailer to distribute the Lyric Nation line with inspirational and country music at its core," she continued.

About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including The Rolling Stones, The Beatles, Joan Jett, Michael Jackson, Bob Marley, Fleetwood Mac and many others. By securing licensing rights from virtually all the major music publishing companies, this fashion brand creates new revenue streams for songwriters who penned the lyrics into a range of apparel and lifestyle products. Follow Lyric Culture at and and

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans, Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans, Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

Lyric Jeans, Inc.
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