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Lyric Culture Shops to Open at Hard Rock

(December 06, 2010)

LOS ANGELES, CA -- (Marketwire) -- 12/06/10 -- Lyric Jeans, Inc. (PINKSHEETS: LYJN) today announced that Lyric Culture and Hard Rock International's Rock Shops are taking their three-year relationship to the next level with the implementation of specially designed in-store displays exclusively showcasing Lyric Culture products.

The initiative kicked off in the Rock Shops at the Hard Rock Hotels in Orlando and San Diego, and the Hard Rock Hotel and Casinos in Biloxi, Hollywood, FL and Punta Cana mid November 2010 in time for the holiday gift giving season. The product assortment includes a wide variety of jewelry, scarves, leggings, fashion tops, tees and pashmina wraps (retail $48-$89).

Featured designs are inspired by the song lyrics of The Beatles, The Rolling Stones, Bob Dylan, John Lennon, Golden Earring, Carly Simon, Fleetwood Mac, Pat Benatar and more.

"We are excited to be collaborating with Hard Rock to bring new music inspired products to their customers," said Hanna Rochelle, Founder and President of Lyric Culture.


"Lyric Culture is a truly unique brand, and its music-inspired merchandise is a perfect complement to the vibe of the Hard Rock brand," said Kitsy Phillips, Director of Merchandise Development, Hard Rock International. "We're thrilled to continue this partnership with Lyric Culture and showcase these items in our Rock Shops."

About Lyric Culture
Lyric Culture is a music inspired lifestyle brand driven by the song lyrics of legendary artists including The Rolling Stones, The Beatles, David Bowie, Michael Jackson and many others. By securing licensing rights from all major music publishing companies, the fashion brand creates new revenue streams for songwriters by incorporating their lyrics into a wide range of apparel and lifestyle products. Follow Lyric Culture at www.facebook.com/lyricculture and www.twitter.com/lyricculture and www.lyricculture.com

About Hard Rock International
With a total of 169 venues in 51 countries, including 133 cafes and 15 Hotels/Casinos, Hard Rock International is one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya, Bali, Macau, Penang, Singapore and Punta Cana. Additional hotel and casino projects have been announced in Panama, scheduled to open in 2012; and Hungary, Dubai and Abu Dhabi, scheduled to open in 2013. Hard Rock International is owned by Seminole Hard Rock Entertainment, Inc. For further details on Hard Rock Hotels and Casinos, visit www.hardrockhotels.com. For more information on Hard Rock International, visit www.hardrock.com.

Included in this release are certain "forward-looking" statements, involving risks and uncertainties, which are covered by the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding Lyric Jeans Inc. Such statements are based on management's current expectations and are subject to certain factors, risks and uncertainties that may cause actual results, events and performance to differ materially from those referred to or implied by such statements. In addition, actual or future results may differ materially from those anticipated depending on a variety of factors, including continued maintenance of favorable license arrangements, success of market research identifying new product opportunities, successful introduction of new products, continued product innovation, sales and earnings growth, ability to attract and retain key personnel, and general economic conditions affecting consumer spending, Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. Lyric Jeans Inc. does not intend to update any of the forward-looking statements after the date of this release to conform these statements to actual results or to changes in its expectations, except as may be required by law.

Safe Harbor: This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 27E of the Securities Act of 1934. Statements contained in this release that are not historical facts may be deemed to be forward-looking statements. Investors are cautioned that forward-looking statements are inherently uncertain. Actual performance and results may differ materially from that projected or suggested herein due to certain risks and uncertainties including, without limitation, ability to obtain financing and regulatory and shareholder approvals for anticipated actions.

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