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Lyra Research Publishes New DTV View ReportSurvey finds Time Warner leads cable MSOs in advanced digital services (December 13, 2004)
Among customers of the five largest cable TV multiple systems operators (MSOs), Time Warner Cable subscribers report the highest penetration of digital video recorders (DVRs) supplied by the cable operator, beating out Adelphia, Charter, Comcast, and Cox according to a new DTV View report from Lyra Research (see figure). In addition, Time Warner subscribers report the most widespread availability of video-on-demand (VOD) programming and voice over Internet protocol (VoIP) telephone service. These findings are highlighted in the new DTV View report from Lyra Research, Hooked Up: A Cable TV User Survey.
?In the fierce competition for subscribers between cable and satellite TV services, advanced digital services are crucial to the future prosperity of cable systems operators, comments Steve Hoffenberg, principal analyst for the DTV View report series and Lyras director of electronic media research. ?For years, satellite services have leveraged integrated DVRs to lure cable subscribers. The new generation of DVRs integrated into cable set top boxes is the latest defensive tactic in cable customer retention. Combined with VOD and VoIP, cable providers possess a formidable arsenal of offensive weapons. Satellite technology cannot support true VOD, and satellite providers can only offer telephone services indirectly through partnerships.
?Time Warners aggressive deployment and marketing of digital cable services has put the company in the strongest position to compete with satellite, Hoffenberg adds, noting the DTV View survey found the highest incidence of former satellite TV users among Time Warner subscribers.
Hooked Up: A Cable TV User Survey is based on a survey conducted in October and November 2004 of more than 600 existing users of cable-TV services in the United States, including more than 100 who had previously subscribed to satellite-TV services. Questions center on the competition between cable and satellite, addressing availability and adoption of advanced digital services, satisfaction with various aspects of cable-TV service, reasons for choosing cable TV over satellite TV, and factors that might induce respondents to switch to satellite. Results are cross-tabulated by demographic and technographic traits. The report is the seventh in the DTV View series on the digital television market (www.dtvview.com), published regularly by Lyra Research. A recent related survey of satellite TV users is also available.
About Lyra Research
Founded in 1991, Lyra Research is recognized worldwide as a leading provider of market, product, and technology information and analysis focused on imaging industries. Lyra Research provides targeted information to more than 2,000 clients in more than 40 countries. Lyras researchers and analysts have solid professional industry experience and provide clients with decision-critical support and market intelligence. Lyras portfolio of services includes leading industry newsletters, market reports, advisory services, conferences, and custom consulting. With DTV View, Lyra is applying its research methodologies and publishing expertise to the digital television industry.
For more information visit www.dtvview.com.
Related Keywords:Lyra Research, DTV View Report, Time Warner, MSO, Time Warner Cable, digital video recorders, DVRs, VOD, VoIP, Hooked Up: A Cable TV User Survey, Steve Hoffenberg, advanced digital services