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Luxology Highlights Use of modo in Marketing and Advertising Image Production

Print CGI Work From Alter, Schawk, Smoke and Mirrors and Others to be Showcased at CGAM 2008 (March 04, 2008)
DMN Newswire--2008-3-4--Luxology® LLC, makers of modo, a modern, artist-friendly image generation software, today announced that it will host several high-profile advertising customers during CGAM 2008, a new CGI conference for advertising and marketing professionals. Featuring work from leading creative companies such as Alter, Schawk and Smoke and Mirrors, Luxology will demonstrate how modos artist-friendly toolset provides an ultra high quality solution for creating high-resolution images for a variety of print, illustration and broadcast projects. To see examples of marketing and illustration work created with modo, please visit Luxologys online gallery at

In addition to customer demonstrations, Luxologys President and Co-founder Brad Peebler will participate in a session about HDRI (high dynamic range imaging) during CGAM. To learn more about Luxology, modo customer demos and other CGAM activities please visit or stop by the companys booth # 101. For more information on CGAM, please visit

?modo has completely changed and improved the way I conceptualize and create content for our web and print advertising work, said Chris Morris, CGI Director of Schawk/Giannini Creative in Chicago. ?With its intuitive, artist-friendly workflow and powerful range of tools, modo offers an end-to-end solution for creating exceptional print CGI work.

Eric Tobiason, CGI Director of Alter, concurred with that assessment. ?modo is poised to become the leading image generation software for print and advertising, he observed.

?We are thrilled to showcase our customers incredible talent during the CGAM show, said Brad Peebler of Luxology. ?CGI is gaining tremendous momentum among artists in the advertising and marketing industries, and we cant wait to show the CGAM audience how our customers are using modo to create mind-blowing work with uncompromising image quality.  

About modo
modo is an artist-centric, image generation software that combines modeling, sculpting, painting and rendering for creating world-class, print quality images and HD 1080p animations. modos unique combination of modern workflow, fused toolsets and short learning curve deliver increased productivity and performance for artists that need to create photorealistic CG content for print and illustration purposes. modo runs natively on both the Mac and PC and is optimized to work with Photoshop.

About Luxology
Based in San Mateo, Calif., Luxology® LLC is an independent technology company developing next-generation content creation software that enhances productivity via artist-friendly tools powered by a modern underlying architecture. Founded in 2002 by Allen Hastings, Stuart Ferguson and Brad Peebler, Luxology is home to some of the top 3D engineering expertise in the industry. More information on Luxology, its flagship product modo, a gallery of artists images and the active modo community is available online at


© Copyright 2008 Luxology LLC. modo is a trademark of Luxology LLC., in the USA and/or other countries. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

For more information, press only:
Liaison Inc.
Jennifer Foss, (503) 796-9822,

Reader contact:
Luxology LLC
1670 South Amphlett Blvd, Suite 214
San Mateo, CA 94402
(650) 378-8506

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Related Keywords:Luxology, modo, CGAM 2008, print CGI, creative imaging,

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