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Lux Digital Pictures, Inc. Engages SJK Financial Consulting

(December 14, 2011)

LOS ANGELES, CA -- (Marketwire) -- 12/14/11 -- Lux Digital Pictures, Inc. (OTCBB: LUXD) (OTCQB: LUXD) announced today that it has engaged SJK Financial Consulting ("SJK Financial") to advise the Company on strategic opportunities including prospective mergers, acquisitions and other business combinations and to assist the Company in appraising and valuing certain affiliate assets.

LUXD is comprised of several motion picture development, production, financing and distribution brands which create and market high concept digital content through various media outlets worldwide.

"Lux has been actively exploring ways in which to more rapidly expand and grow our business and we have brought Stephen Kern and SJK Financial aboard to work with us in identifying and evaluating prospective acquisitions and mergers and to help us focus our business strategies," said Ingo Jucht, CEO of LUXD.

"In my opinion Lux is an undervalued Company and with a good core group of businesses and we intend to assist them in finding ways to maximize shareholder value," said Stephen Kern, President of SJK Financial.

SJK Financial is a boutique investment and advisory firm based in Los Angeles which offers consulting and advisory services, principally to small cap public companies, with a particular emphasis on entertainment firms.

This announcement contains forward-looking statements about Lux Digital Pictures, Inc. that may involve risks and uncertainties. Important factors relating to the company's operations could cause actual results to differ materially from those in forward- looking statements and which are further detailed in filings with the Securities and Exchange Commission available at the SEC website ( All forward-looking statements are based on information available to Lux Digital Pictures, Inc. on the date hereof, and Lux Digital Pictures, Inc. assumes no obligation to update such statements.

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