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Lucky Magazine and Mall Networks Enhance Lucky At Your Service, the World's First Digital Shopping Concierge

Lucky's iPhone App Transforms the Shopping Experience by Connecting People With Even More of the Best Deals in Their Neighborhoods (April 20, 2010)

NEW YORK, NY and LEXINGTON, MA -- (Marketwire) -- 04/20/10 -- Lucky magazine, the award winning magazine about shopping and style, and Mall Networks, the leading provider of loyalty shopping solutions, have significantly enhanced Lucky At Your Service -- the signature iPhone application that enables shoppers to find the latest fashions and shop at more than 50 retailers representing 150 brands. Already on Apple's recommended application list, Lucky At Your Service continues to build on the success of Lucky's carefully curated magazine and e-commerce experience.

With the newly improved Lucky At Your Service, readers can now browse thousands of clothes and accessories and shop hundreds of Lucky's favorite products from their iPhone thanks to Mall Networks' expansive base of retailers added to the mix. Lucky At Your Service tracks down selected products at a local store, checks availability, and even puts them on hold for same-day pickup.

"After launching Lucky At Your Service last year, we heard from our shoppers that they wanted an improved ability to find and compare more products, and Mall Networks was the right strategic partner to take our cutting edge iPhone application to the next level," said Doak Sergent, Executive Director, Creative Services, Lucky magazine. "Compared with its initial roll out, we have seen even more downloads and higher frequency usage -- we believe due to the enhancements to the iPhone application that Mall Networks delivered."

"Lucky readers consistently take every opportunity to shop and have embraced Lucky At Your Service as a convenient and simple way to do so," adds Lucky Vice President and Publisher Michelle Myers. "And now, with even more carefully curated styles and brands to choose from, we are able to bring additional retailers face to face with their consumers."

Lucky At Your Service enables users to:

  • Shop thousands of products including editors' picks on clothing, accessories, and beauty products
  • Shop Lucky's 24-hour Deal of the Day
  • Create a personalized wish list and share favorite items with friends

"The Lucky iPhone application was a natural extension of our platform, and our partnership with Lucky," said Ben Kaplan, COO, Mall Networks. "The Lucky-branded shopping experience and Editors Picks were born to travel -- making it easier for busy people to find the products they love. We are delighted to partner with an organization that values innovation as much as we do."

Lucky, the award-winning magazine about shopping and style, showcases what to wear and how to wear it, making fashion and beauty fun and accessible. Since Lucky's launch in December 2000, circulation has gone from 500,000 to over 1.1 million, proving to be one of the most successful launches in Conde Nast history. Conde Nast, a division of Advance Publications, operates in 24 countries and is the world leader in exceptional content creation. For the latest news from Lucky, log on to

About Mall Networks
Mall Networks is the leading provider of loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 700 world-class online and bricks-and-mortar merchants, Mall Networks' multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 100 million consumers. Industry leaders including JPMorgan Chase, Delta, USAA, Best Buy, Upromise, and Verizon rely on Mall Networks to build loyal, profitable customer relationships. Mall Networks is headquartered in Lexington, Mass. For more information, visit

Press Contacts:
Jessica Hoffman, Mall Networks, 925-296-6161, Email Contact
Robin Edlow, Lucky Magazine, 212-286-6505, Email Contact

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Related Keywords:Lucky, Mall Networks, iPhone, Marketwire, Apple Computer, Financial, Lifestyle,

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