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Lucha Libre Opens Doors In Santa Monica

New editorial company solely focused on the Hispanic market (July 13, 2004)

Lucha Libre, the first editorial company owned and operated by Hispanics for the Hispanic market, has opened in Santa Monica, CA. Lucha Libre is already garnering work from Al Punto Advertising, La Agencia de Orci, Publicis, Open Minds and Ornellas & Associates with projects including Holiday Inn, Bally Total Fitness, Honda, Allstate and Verizon. The bilingual company offers creative editorial, as well as complete postproduction supervision.

With an extensive industry background in Latin America and the US, Lucha Libres Executive Producer and Co-Owner, Natalia Berry, saw a gap in the Hispanic advertising market: ?I wanted to offer Hispanic agencies, advertisers and production companies the best team of professionals that speak our language and know our culture. We are very proud of our current editorial roster and the unique service we offer.

?Our first and only priority when we opened was to search and select the very best Hispanic editors available, continues Berry. ?This team of editors is exceptional and I have great confidence in presenting any of them for even the most challenging projects. We have our finger on the pulse of the Hispanic community and we are here to offer unparalleled service, quality and talent dedicated solely to Latin advertising.

Each of the Lucha Libre editors brings their own style, creativity and complete dedication to every project from concept to final mix. They are: Luis Lacau (Venezuela), Felipe Fenton (Mexico), Celina Moreno (Mexico), Gustavo Zambrano (Venezuela), and Y El Sonamublo (Argentina).

After graduating from the Instituto Perunao de Publicidad, Natalia Berry started her career working for the some of the most prestigious agencies in Peru. This led her to work with many international production companies, which brought opportunities in the US and she eventually relocated to Los Angeles. This new company is the culmination of her experience.

?The Hispanic market is the most dynamic and fastest growing sector in advertising and we are very eager to work with agencies servicing this market, concludes Berry. ?The Latin market is our only focus, not our second or third priority behind general market work. We think that is unique on the editorial side of the business.

For reels and information contact Natalia Berry at Lucha Libre: 310-396-6596.

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Related Keywords:Lucha Libre, Al Punto Advertising, La Agencia de Orci, Publicis, Open Minds, Ornellas & Associates, postproduction, Natalia Berry, advertising, Luis Lacau, Felipe Fenton, Celina Moreno, Gustavo Zambrano, Y El Sonamublo,

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