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Lucasfilm Ltd. Names Joshua Katz VP of Marketing

(August 10, 2005)

Joshua Katz, an entertainment-industry veteran who has led the successful launch and marketing efforts behind such major cable networks as Cartoon Network and VH1, has been named Vice President of Marketing for Lucasfilm Ltd., it was announced today.

Katz will lead the global marketing initiatives for all upcoming television and feature-film projects from Lucasfilm Ltd. and also guide the company's corporate-branding projects, and will report to Jim Ward, Senior Vice President of Lucasfilm, said Mich Chau, Lucasfilm's President and Chief Operating Officer.

"Joshua has been a guiding force in developing successful, innovative marketing and branding campaigns for some of the most well-known entertainment properties in the world," Chau said. "As Lucasfilm broadens its creative efforts to include both animated and live-action television projects, we are looking to Joshua's impressive expertise and background in the television industry to help us position our company for great future success."

Ward, who is also President of the LucasArts video game division of Lucasfilm, added: "Joshua has a great combination of business savvy and creative energy that will bring a fresh approach to Lucasfilm's upcoming initiatives."

Since 1998, Katz's St. Louis-based consulting practice The Halo Effect has helped reshape the brand identity of such well- known cable channels as BBC America and Court TV and prominent media entities including Playboy and Spin Magazine.

Katz also served as executive producer of The Vibe Awards on UPN, which he developed and sold to the network, and developed and executive produced the first season of Weekend Vibe.

Prior to starting The Halo Effect, Katz was senior vice president of marketing at VH1, where he successfully re-branded the network and developed marketing and promotions initiatives that led the network to unprecedented growth.

Katz was also a member of the launch team for Cartoon Network, and as head of marketing designed and led marketing efforts that established the network's well-known brand image.

 Katz is a native of St. Louis and is a graduate of Tulane University in New Orleans, La.

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