Seventy-one percent of U.S. men are currently in or have had a bromance in the past
  • Sixty percent of men say their bromance causes problems with other people in their life
  • Sixteen percent of men's partners are jealous of their bromance ....." />
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    Love You, Bro: Badoo Reveals America's Favorite Bromances Love You, Bro: Badoo Reveals America's Favorite Bromances

    American Men Vote Sherlock Holmes and Dr. Watson Their Favorite "Bromance"American Men Vote Sherlock Holmes and Dr. Watson Their Favorite "Bromance" (February 14, 2012)

    SAN FRANCISCO, CA -- (Marketwire) -- 02/14/12 --


    • Seventy-one percent of U.S. men are currently in or have had a bromance in the past
    • Sixty percent of men say their bromance causes problems with other people in their life
    • Sixteen percent of men's partners are jealous of their bromance
    • Eleven percent of men say that having a BFF gets in the way of their love life

    Nearly three out of four men either currently have a "bromance" -- a close platonic relationship with someone of the same sex -- or have had one in the past, according to a new survey commissioned by Badoo, the world's largest social network for meeting new people. Results also show American men are more likely to have an inseparable BFF than our U.K. cousins, where only 55 percent admit to being a part of a bromance at one time or another.

    Bromances, however, don't come without their problems. Sixty percent of men in the U.S. say their relationship with their BFF causes problems with other people in their life and 16 percent of partners get jealous of their beau's bromance. It's unsurprising since nearly a third (31 percent) of guys admit to having the most fun they have with anyone with their bromantic bud and, eleven percent say it cramps their romantic style.

    Romance Trumps Bromance?
    It seems romantic relationships, marriage and co-habiting could sound the death knell for a bromance. Of the American men that are currently in a bromance, nearly half (41 percent) are single. Bromances also tend to tail off around the age of 44 for American men and at just 34 for Brits.


    "Elementary, my dear Watson!"
    Inspired by the worlds of film and TV, Americans voted Sherlock Holmes and Dr.Watson, played in the recent remake by Robert Downey Jr. and Jude Law, their favorite bromance of all time. The iconic Butch Cassidy and the Sundance Kid take the second spot.

    Back in real life, Oscar hopefuls George Clooney and Brad Pitt swoop in for third place, just ahead of Boston besties Matt Damon and Ben Affleck in fourth. Other favorites on the list include such dynamic duos as; Buzz and Woody from "Toy Story," Goose and Maverick from "Top Gun" and even Ernie and Bert.

    And it seems the big screen offers more bromantic inspiration than TV, with "best buds" Joey and Chandler ("Friends"), Barney and Ted ("How I Met Your Mother"), and JD and Turk ("Scrubs"), languishing down in the bottom three.

    Top Bromances As Voted by American Men

    1. Sherlock Holmes and Dr. Watson ("Sherlock Holmes" series)
    2. Butch Cassidy and the Sundance Kid ("Butch Cassidy and the Sundance Kid")
    3. George Clooney and Brad Pitt ("Ocean's Eleven")
    4. Ben Affleck and Matt Damon ("Good Will Hunting")
    5. Buzz and Woody ("Toy Story")
    6. Harry Potter and Ron Weasley ("Harry Potter" series)
    7. Four-way tie: Vince Vaughn and Owen Wilson ("Wedding Crashers") / Goose and Maverick ("Top Gun") / Frodo and Sam ("The Lord of the Rings")/ Ernie and Bert ("Sesame Street")
    8. Joey and Chandler ("Friends")
    9. Barney and Ted ("How I Met Your Mother")
    10. JD and Turk ("Scrubs")

    Louise Thompson, relationship trends expert for Badoo.com, which commissioned the study, commented: "It's interesting to see just how important these friendships are to guys in the U.S. Everyone always talks about relationships and dating -- but it's really important for men to have close platonic friends too, and not just to provide a wingman. After all, who else can you count on for hours of Mass Effect 3, or when you need someone to tell you honestly that the faux-hawk is over? Badoo.com offers guys a low-stress way to meet someone they want to hang out with, whether that's for bromance or romance this Valentine's Day. "

    This survey was commissioned by Badoo and carried out by Dynamic Markets, Ltd. among a sample of more than 2,000 U.S. respondents and 2,000 U.K respondents. Additional information can be found at www.badoo.com.

    About Badoo
    Badoo.com is the world's largest Social Network for meeting new people. First launched in 2006, it is now one of the leading social networks in both Europe and South America, with over 137 million registered users worldwide. The business is continuing to grow very fast with over 125,000 new users signing up every day and 35+ million unique users enjoying the service every month

    Badoo has become one of the top 65 most visited websites in the world(1) by providing a fun, useful service that works. Badoo is available to use in 40 different languages in over 180 countries worldwide.

    Users create their own profile including where they want to meet new people, individuals can then chat with one another and choose to meet. Additionally, users may pay to be introduced to a larger number of people for their profile to be given more prominence on the site for a limited time.

    Badoo is based on a 'Freemium' business model, with registered users having access to most services for free but can then pay for premium features, (with Badoo's main revenue streams coming from these micropayments).

    Badoo's European headquarters are in London with over 200 employees globally.

    Key facts

    • Approximately 125,000 new registered users per day
    • Badoo.com achieves 7bn+ page views per month
    • Badoo is available today as an iPhone & Android mobile App
    • More than 2 million user photos are uploaded daily

    (1) Google AdPlanner data

    For more information please contact:
    Kristina Skinner
    Allison + Partners
    415-277-4920
    badoo@allisonpr.com


    Copyright @ Marketwire

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