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Louis Silverstein, who redesigned NY Times, dies

Louis Silverstein, former New York Times art director, dies at 92 By The Associated Press

NEW YORK (AP) ' A former New York Times art director credited with influencing newspaper design nationwide has died at age 92.

The Times reports (http://nyti.ms/ugvIXq ) that Louis Silverstein died Thursday. His daughter, Anne Silverstein, says he died of cardiac arrest at a hospital in Brooklyn.

Silverstein was charged with transforming the so-called "Gray Lady" into a more visually appealing newspaper that could attract readers in the age of television.



Former Times managing editor Arthur Gelb said Silverstein responded with a vision for opening up the newspaper's design. Gelb said Silverstein made more creative use of typefaces, enlarged photos, added graphics and ran fewer stories on a page. In 1976, he oversaw the redesign of the front page to six columns from eight.

Silverstein retired in 1985 but stayed on as a Times consultant.

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Information from: The New York Times, http://www.nytimes.com


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