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Lost Planets Kim Bica Collaborates With Shyäm Madiraju

Edits comedic spots for IFP/Los Angeles Film Festival (June 10, 2004)

For two hilarious and cinematic spots for the IFP/Los Angeles Film Festival, first-time director Shyäm Madiraju turned to the talents of Lost Planet Editor Kim Bica to help bring his vision together. "Check Out" and "Nocturnal" are currently airing in Laemmle and Landmark Theaters throughout Los Angeles and promote the upcoming international film festival, which is taking place from June 17 - 26.

"Check Out" is an homage to the classic films like The Graduate and Harold and Maude. Filmed in 60s style, the spot opens on a stunning woman as she walks down the frozen food aisle of a grocery store. An elderly woman scrutinizes her as she saunters past and heads towards the young man at the cashier. The man eagerly attempts to make conversation and comments at the "Wild Strawberries" in her basket. She doesnt appear amused, but when he picks up and announces the chocolate, she quickly corrects him and claims, "Chocolat," in reference to the film. Unfazed, the cashier inquires "Big Night?" The two then proceed to finish each others sentences using film titles -- the young man requests "Identity" for a bottle of wine and wonders aloud, "Single...White Female" when presented with her drivers license. She begins to warm up to his advances and later identifies herself as Maude to his Harold. As the beautiful woman is about to leave, she declares, "Guess Whos Coming to Dinner" and hands him a set of keys. The comical spot concludes with the elderly woman using the same tactic to hit on the young man. "Midnight Cowboy," she exclaims, smiling seductively at him. "Y Tu Mamá También?"

The second spot, "Nocturnal," follows a similar premise, using popular film references to drive the conversation. In a tribute to Martin Scorseses Taxi Driver, the interaction takes place on Hollywood Boulevard between a misplaced man and a prostitute. The man pulls up to a sidewalk to ask for directions to Mulholland Drive. The working girl responds with "Sunset Boulevard" and "Laurel Canyon." A steamy exchange ensues and the man becomes excited. However, his hopes are dashed when the prostitute declares, "A Fistful of Dollars." He repeats this in astonishment and states that he has no money. The woman rolls her eyes, calls him "Clueless" and "The Jerk" and walks away. Disappointed, the man sighs and concludes, "Home Alone, "Spanking the Monkey."

"It was an enjoyable experience throughout," remarks Lost Planet Editor Kim Bica. "I worked with Shyäm [Madiraju] when he was an agency creative director so we have a very trusting relationship. He presented brilliant scripts and it was great to collaborate with him on his first directorial venture."

Prior to directing the two spots for the IFP/LA Film Festival, Shyäm Madiraju was a creative director at agencies like The Martin Agency and Ogilvy. His 14-year advertising career includes stints in Europe, Asia and America. He met Kim Bica when they teamed up on a recent commercial campaign for Cisco. After landing the opportunity to helm the IFP/LA Film Festival spots, Madiraju spent a month in pre-production, conducting extensive casting sessions and location searches. He also assembled a first-rate team of creative talent and companies including DP Joshua Hess, Lost Planet, Kodak, Panavision, RavensWork, Company 3, R!OT, Stardust, Matter Music, Film Music Composer Kathryn Bostic, Amber Music and Untitled who all donated their time and services.

"I absolutely love Lost Planet," declares Madiraju. "The company is like a nurturing academy for rising artists and directors. Hank Corwin was extremely encouraging and supportive throughout the process. Kim Bica is an amazing editor who instinctively sees things and details that other people miss. It was a fantastic experience working with her. She picks up on all the subtle nuances and has the ability to enhance the directors vision. Kim brings something special to the editing board, an ability to take a story to a higher level. Overall, it was a great collaboration with everyone involved. Im excited to have put the right team together."

Lost Planet is located at 113 Spring Street 4th Floor, New York, NY 10012. Telephone: 212.226.5678. Facsimile: 212.431.9450 and 2515 Main Street, Santa Monica, CA 90405. Telephone: 310.396.7272. Facsimile: 310.450.8696.
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