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Loopt Integrates Tasting Table's Food and Drink Recommendations

Loopt Is the First Mobile Service to Get Access to TastingTable.com's Recommendations for Dining and Drinking in Leading U.S. Metropolitan Areas (February 17, 2010)

MOUNTAIN VIEW, CA -- (Marketwire) -- 02/17/10 -- Loopt (www.loopt.com), the groundbreaking location-based mobile social networking service, today announced it has partnered with Tasting Table (http://tastingtable.com), the free, daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington, D.C. Loopt offers the broadest coverage of restaurants and points of interest of any location-based service and continues to expand its portfolio of leading content providers, including Zagat, CitySearch, Bing and more, so that users can quickly and easily access hyper-local information that provides real value from their mobile phone.

Loopt is the first mobile service to provide access to the Tasting Table's dining and drinking recommendations in a format beyond the publication's daily emails. Loopt users can find Tasting Table-approved restaurants and bars in the Loopt Pulse on Loopt's free mobile application. Recommendations include valuable information for things such as directions, menus, editorial insights, special offers, and more. In addition to being able to "check into" the restaurant, Loopt users can also provide tips and opinions regarding their experience to fellow Loopt users.

"Our partnership with Tasting Table allows Loopt users to access daily updates to Tasting Table editorial in our most popular cities -- not only buzz-worthy new restaurants, but also forgotten classics and under-the-radar bars," said Sam Altman, CEO of Loopt. "We want to provide our users the very best choices of content, so they can make informed decisions about where to go!"

Tasting Table is unique in its approach to editorial coverage: every recommendation is based on first-hand research -- not blog posts or press releases -- from the publication's trusted team of local editors who eat and live in the cities they cover. Tasting Table's restaurants cover the following metropolitan areas: New York, Los Angeles, Chicago, San Francisco and Washington, D.C.


"We are excited to partner with Loopt to provide a useful way to access our food and drink recommendations using Loopt's terrific location-based application," said Geoff Bartakovics, CEO of Tasting Table. "Our daily email subscribers receive one new great restaurant or bar idea from us daily, but we know that when you're standing on a corner looking for a great place to enjoy an impromptu lunch with a friend, you need a better way to find our recommendations than an inbox search allows."

With more than 3 million registered users and partnerships with every major U.S. carrier, Loopt is the leading location-based social networking service. People can download Loopt for free from the Apple iTunes store, or directly from http://www.loopt.com. Loopt runs on over 100 phones, including the iPhone, BlackBerry devices and Android. See http://www.loopt.com/phones for the full range of supported handsets.

For more information regarding Loopt and Tasting Table visit: http://www.loopt.com/tastingtable.

About Loopt
Loopt is the leading location-based social mapping service that allows individuals to use their location to discover the world around them -- enabling them to find and enjoy the friends, places, and events that mean the most right here and now using their mobile phones. Users can also check in to locations, share location updates, tips, photos and comments with friends and share across online social networks, communities and blogs.

The Loopt service has more than 3 million registered users and partnerships with every major U.S. mobile phone carrier. The service is available on over 100 phones, including the iPhone, BlackBerry devices and Android. (See http://www.loopt.com/phones for the full range of supported handsets.) The company is located in Silicon-Valley and backed by leading venture capital firms Sequoia Capital and New Enterprise Associates.

Loopt was designed with privacy considerations at its core and offers a variety of effective and intuitive privacy controls.

For more information, please visit www.loopt.com.

About Tasting Table
Tasting Table is the free daily epicurean email about restaurants, bars, wine stores and cookshops in New York, Los Angeles, San Francisco, Chicago and Washington, D.C. Each day we serve our readers a single recommendation that we have tested, tasted, sipped or supped. Our content is written by our team of local editors who live and eat in the cities they cover. Tasting Table launched in October, 2008 in New York City with just 50 subscribers and today boasts five daily editions reaching hundreds of thousands of adventurous eaters. A free subscription can be activated at http://tastingtable.com

For more information, please visit www.tastingtable.com.


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