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LoopLogic Launches Media Sharing Platform for Less Fragmented, More Actionable Content MarketingIntegration With Existing Tools Plus Powerful Analytics Help Marketers Make Informed Decisions (February 08, 2012)
PHOENIX, AZ -- (Marketwire) -- 02/08/12 -- LoopLogic, a new media sharing platform with hundreds of early adopters, announces today a new way to mix, share, and analyze real-time results of video and other content. The LoopLogic platform integrates seamlessly with existing sales, marketing, helpdesk and other business systems by mapping viewers with existing or new customer data. It's perfect for BtoB marketers who need better insight into their content marketing performance, or anyone who simply wants deeper insight into who is watching their content, for how long, and when they tune out.
Over 300 beta customers have been using the LoopLogic platform over the last six months to close the loop between their content, their audience, and their existing tools. No software needs to be downloaded, as LoopLogic is totally Web-based.
"LoopLogic isn't another complex content creation tool or a simple video sharing site. It's an intelligent platform that complements existing business applications," said Scott Mitchell, CEO of LoopLogic. "Users can finally know if their content is fulfilling its intended purpose and then take action quickly. We think this is an important piece of the lead generation puzzle."
Stephane Legay, CTO of LoopLogic, goes on to say, "Big Data analytics is one of the keys to this. We use real-time tracking and analysis to not only generate beautiful charts, but to also trigger fast notifications of critical events. These notifications can be sent to an email, CRM, marketing or virtually any other business system."
The LoopLogic platform offers the following benefits:
Get more leverage from existing content and tools - Use a simple LoopLogic workbench to upload existing videos, wrap YouTube videos, or record a new screencast or webinar. PowerPoint, Keynote, PDF and other existing presentation content can also be uploaded and shared. Content can then can be mixed or narrated with the use of a webcam. Users can easily add interactive features such as polls, questions and other calls-to-action.
Easy to manage and share - Users get their own LoopLogic channels to store, share and measure all of their content in one, secure place. Content can be pushed or embedded into websites, blogs, email and social platforms.
Integrate and automate - LoopLogic integrates with the most popular marketing tools, such as MailChimp, Constant Contact, Campaign Monitor, Vertical Response, Exact Target, and Salesforce.com.
Real-time, actionable analytics - Most content sharing tools analyze and publish results with hours or days of lag time. LoopLogic uses powerful, "big data" processing so that marketers can see how their content is performing in real-time. The platform also uses "push" analytics, so users are alerted -- via email, Web or through CRM -- when certain milestones are achieved by a viewer, such as when a prospect views more than half of a video. These features let marketers take action fast.
"This is a great product for sharing video and presentations. The recordings turn out really nice and the online player, which combines slides, speaker camera, and demos in one experience, is awesome," said Scott Guthrie, corporate vice president of Microsoft.
Customers can get started using LoopLogic for free. Plans range from $29 to $99 per month and grow as needed.
LoopLogic is a Phoenix, AZ-based company that makes content more meaningful with a sophisticated platform. Users can upload content of all types to an on-demand, easy to use interface, enhance with video and other tools, then share and measure to determine the content's effectiveness. For more information, please visit www.looplogic.com.
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