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Lobo Collaborates with Nemo Design on NKE6 Campaign for NikeNike¹s Action Sports Line Gets the Animated Treatment in Three :15 Spots
The Ebeling Group director-designer collective Lobo has teamed up with Portland, OR based Nemo Design on a three-spot TV campaign for NKE6, Nike¹s extreme sports brand. The :15 fully animated spots are created from the POV of a snowboarder, skateboarder, and surfer, and transport the viewer virtually into the exciting world of action sports. The campaign is airing nationally on MTV2 and Fuel TV, and can be viewed and downloaded at the NKE6 website http://www.nike.com/nke6/v2/.
This truly collaborative effort tapped into the animation expertise of Lobo to create a moving, motion graphics-version of NKE6's winter print campaign. The visual look was provided by artist Adam Haynes, whose illustrations can be seen on the new NKE6 website and in the print ads. Lobo¹s team of artists and illustrators then digitally reproduced this Haynes-envisioned world, where the viewer gets to ride a wave, pull a few skateboard tricks, and shred through a snowboard park all from the first person perspective of the athlete.
Set to retro soundtracks composed by Sam Spiegel, brother of director Spike Jonze, the whimsically animated spots "Perfect Skate," "Perfect Snow" and "Perfect Surf" sport a monochromatic color palette with an illustration style reminiscent of woodcut prints. Digitally added grain, scratches and noise give a vintage film footage effect.
About The Ebeling Group
The Ebeling Group (TEG) is an international production company with offices in Los Angeles, New York, Sao Paulo and Tokyo. The TEG roster includes world-renowned designers and directors MK12, Nakd, Lobo, LBA, Caviar, Convert and Caskey. These companies have been awarded with distinctions from The Art Director's Club, BDA, The Clios and The One Show among others. TEG projects?and directors?are anything but ordinary. Internationally recognized short films, commercials, promos and music videos for clients including Adidas, Coca-Cola, Diesel, Levi's, TNT, MTV, Nike and Ford have garnered accolades from the global design, production and advertising industry. TEG directors¹ work has been showcased at Resfest, OFFF, FITC, onedotzero, Sundance Film Festival and the Guggenheim Museum in Bilbao, Spain. www.theebelinggroup.com
Lobo is a design and animation collective based in São Paulo, Brazil. Founded in 1994, it has been working with major advertising agencies, television networks and the fashion industry, offering creative solutions in design, animation and effects. Since 1999, the company has worked in association with Vetor Zero, Brazil's premiere special effects, 3D and post production studio. Notable Lobo projects include the Gold Pencil-winning film "Lost Paradise" for Diesel, as well as work for Panasonic, Animé Network, Cartoon Network, Subaru and Legowelt. www.lobo.cx.
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