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Livescribe Selects MarketLive to Launch New eCommerce Site

Smartpen Pioneers Choose MarketLive to Create the Right Shopping Experience for the Company's Broad Customer Base (March 26, 2012)

PETALUMA, CA -- (Marketwire) -- 03/26/12 -- MarketLive, Inc., the leader in eCommerce software and solutions, today announced that Livescribe Inc., which develops easy to use smartpens that digitally capture everything people hear and write, has selected MarketLive to build and launch a new eCommerce site to appeal to its broad customer base from students to educators to business professionals.

Livescribe conducted a comprehensive search of eCommerce technology providers and selected MarketLive for its Intelligent eCommerce Platform technology and powerful suite of eCommerce features. MarketLive was also chosen for its commitment to a long term partnership and strategic approach that aligns with Livescribe's overall business goals.

The many features within MarketLive's Intelligent eCommerce Platform will allow Livescribe to free up key IT resources. The implementation will include seamless integration of advanced search, email and mobile applications. Through powerful eCommerce software, reliable IT infrastructure and custom-built features, MarketLive will work in partnership with Livescribe to create an easy and convenient shopping experience for every customer.

"We chose MarketLive not just for its best-in-class technology, but because they also demonstrated a clear understanding of our customer and our business objectives," said Byron Connell, chief marketing officer, Livescribe. "We look forward to a long-term strategic partnership and improving our online shopping experience for our customers, as well as integrating a robust set of tools to better manage our direct business."

"We are excited to work with Livescribe and create a shopping experience that works for the company's broad customer base," said Mark Pierce, CEO of MarketLive. "Our Intelligent Commerce Platform will provide Livescribe with the highest levels of performance, reliability and flexibility needed for sustainable growth."

Livescribe's new eCommerce site and mobile application is expected to go live this summer.

About Livescribe
Located in Oakland, Calif., Livescribe has developed a new low-cost mobile computing platform, which is fundamentally advancing the way people capture, access and share written and spoken information in the paper and digital worlds. The Echo and Pulse smartpens revolutionize the act of writing by recording and linking speech to handwriting, so users never miss a word. For more information, visit Livescribe at

About MarketLive

Since 1995, MarketLive, Inc. has been the leading provider of enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani, Neutrogena, Party City, Perricone MD, Sports Chalet, Sundance, Helzberg, John Deere, Beach Body, Title Nine, Intermix and others. For more information, visit MarketLive at

Elizabeth Gordon
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