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LiveDeal, Inc. Offering Merchants Many Benefits That Save Money in Today's Economy(February 10, 2014)
NEW YORK, NY -- (Marketwired) -- 02/10/14 -- LiveDeal (NASDAQ: LIVE) isn't reinventing the wheel, but it is reinventing the way online deal sites do business. As a matter of fact, there is such a drastic change in what the company's new real-time "deal engine" www.livedeal.com offers from its "competitors," that maybe it's unfair to call sites like deal giant Groupon a competitor. One thing is clear however; LiveDeal is delivering advantages to a marketplace that finds consumers and merchants looking to spend less.
LiveDeal showed up in the online deal arena in late 2013 when it introduced livedeal.com to the $660 billion dining industry. The company launched the platform in San Diego, and then a few months later it added Los Angeles to the site, and then by early 2014, San Francisco restaurants were also added. With more than a thousand restaurants using the platform already, livedeal.com seems to be a welcomed addition especially in these difficult economic times.
Restaurants using livedeal.com receive an excellent low cost solution for advertising in a time where business demands cut into already thin profit margins. This advantage alone is a marketing gift to restaurants that can attract new customers with their advertised offers. Additionally, LiveDeal will give consumers access to its platform through Apple iOS and Android apps by the end of the first quarter 2014, a move that lets Restaurants advertise to a larger audience, while giving mobile consumers an easier way to save money on the go.
After a site like Groupon releases a deal, hundreds of buyers tend to swamp a small business unprepared for the rush, but with LiveDeal's "DealCentral" dashboard, restaurants can dynamically manage offers and adapt, in real time, to their changing business conditions and trends. This is a new level of flexibility and control that drives business during off-peak hours while limiting too many discounts to customers during peak business hours.
Unlike other deal sites that cut into a business owner's profits by charging fees to broker deals, LiveDeal doesn't charge these fees because with their platform, restaurants interact directly with diners themselves who spotted their offer on livedeal.com. And, while merchants are looking to increase profits by giving away less money to deal sites and other advertisers. With the platform's quick growth and stark advantages over competitors, it will be interesting to watch LiveDeal grow into the future and beyond the dining industry.
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This article is the opinion of SMMG and was written based upon publicly available information. LiveDeal hasn't endorsed or compensated SMMG for this article.
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