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Lit Post "Goes the Extra Mile" for Digital Intermediate on Alice in Chain's Latest Music Video"Your Decision" Video Topped Play on MTV2
Digital Intermediate post house Lit Post recently completed a music video for rock group Alice in Chains as part of the legendary group's recent comeback after more than a decade's absence from the music scene.
Lit Post specializes in DI color grading, visual effects, online finishing, versioning and delivery of motion pictures, television, and commercial spots productions.
For "Your Decision," the second single from Alice's new album, "Black Gives Way to Blue," Lit worked with footage from the Red One camera and B-roll from the Canon 5Dii camera, providing conform and online visual effects in the finishing process, with color grading from native RED RAW. Some visual effects were delivered with an embedded alpha channel allowing compositing over RED footage inside Digital Vision's Film Master.
"Our workflow avoided the need to employ a different system for online and conform," said Tyler Hawes, co-founder of Lit.
Working with DP Michael Lohmann, director Stephen Schuster established a rich look to the piece. "The band and I discussed in great detail how we wanted the video to be dark in tone instead of just dark in lighting, " said Schuster. "Mike laid the groundwork and shot it all beautifully and then Tyler, Eliot Milborn and Gustavo Mendes at Lit really brought their expertise in the DI process-which allowed the video to be seen in both a beautiful and timeless manner. Working with Lit was a great experience. They really went the extra mile in every aspect of the process."
A good deal of noise in the footage was created by the dark design of the photography as well as use of fog, observed Hawes. "We were able to employ Film Master's DVO tools to apply advance noise reduction without softening the image."
Buck's Boys produced the video.
About Post Lit
Lit Post specializes in digital intermediate color grading, visual effects, online finishing, versioning and delivery of motion pictures, television, and commercial spots productions. From pre-production through final delivery, Lit Post provides expert workflow advice and acts as the digital laboratory for processing and storage of project files and data.
For more information about Lit Post, go to: http://www.litpost.com/
Contact: Lanny Sher, 323-653-0380; email@example.com
Related Keywords:alice in chains, lit post, di, digital intermediates, color grading, visual effects