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Listener Driven Radio (LDR) Names Maureen Lesourd, Chief Revenue Officer and Jami Williams, Manager, Affiliate Sales(December 13, 2011)
CLEVELAND, OH -- (Marketwire) -- 12/13/11 -- Listener Driven Radio (LDR) (www.ldrradio.com), a global leader in interactive platforms for radio, announced the addition today of Maureen Lesourd as Chief Revenue Officer and Jami Williams as Manager, Affiliate Sales. Lesourd will oversee the company's affiliation and sales efforts and work with LDR's executive team on the continued innovation of LDR's interactive audience platforms. Williams will manage the company's affiliate sales growth and consult radio stations on their ratings, revenue, and web traffic success with LDR.
Named one of Radio Ink's Most Influential Women in Media, Lesourd is a veteran market manager and recognized industry leader. Most recently, she was VP/Programming and Distribution for Cumulus Media Network. Her successful management track record at WRQX-FM/Washington DC, WQCD/New York, CBS Radio/Detroit and Los Angeles, and ABC Radio/Los Angeles makes her an extraordinary resource for LDR affiliates.
Jami Williams transitioned to the network syndication business after working in media sales, including National Sales at Interep in Dallas, National Sales Manager for Susquehanna Dallas, and Local Sales Manager for KTCK/Dallas. Most recently, Williams was the Manager of affiliate sales for music and entertainment products at Cumulus Media Network.
Daniel Anstandig, President/CEO of LDR, said, "During Maureen and Jami's tenure at Cumulus Media Network, they were tremendous advocates for LDR. They have already played a significant role in building our existing partnerships. Maureen and Jami bring extraordinary experience and a mindset of innovation to LDR."
Maureen Lesourd said, "LDR offers such an exceptional advantage for stations with its digital platform which marries social and digital with the power of radio. I am thrilled to help enhance the growth of LDR on both an international and domestic level and work directly in helping radio stations grow ratings and revenue."
Jami Williams said, "I'm excited to join LDR, and I look forward to continued growth with such an innovative group. It's exciting to be a part of LDR's growth as an industry leader. There is no other company providing the solutions that LDR offers with such strong sales, web, and programming support."
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