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Lingo Media's ELL Technologies Launches Newly Designed Kids Online English & Secures Sales Contract

(May 08, 2012)

TORONTO, ONTARIO -- (Marketwire) -- 05/08/12 -- Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company") a leader in online and print-based English Language Learning solutions is pleased to announce that its wholly-owned subsidiary, ELL Technologies Limited ("ELL Technologies"), is launching its newly designed Q Kids Online English program and its first sale in Turkey.

Q Kids is for young learners from 4-10 years old and includes completely re-designed interactive software in full 3D animation along with course books, worksheets, games, flashcards, songs, stories and teachers' guides. This program includes a "record-and-playback" feature for pronunciation and native language support for parents. Q Kids additionally incorporates a learning management system that enables teachers and parents to monitor each child's progress. The program consists of two language learning environments - Winnie's World, for pre-readers and Freddy's Islands for children with basic reading skills. Together, they provide young learners with the necessary building blocks to communicate successfully in English, both in and out of school.

Q Kids licenses will be sold through our distribution network worldwide. ELL Technologies has secured the first sale through its distributor in Turkey, Rotal Digital, to YDS Education Group, a leading education provider in the publication, distribution and sale of learning materials in Turkey. Under the contract, YDS Education Group has purchased an initial order of 5,000 licenses.

Michael Kraft, President & CEO of Lingo Media, said "In 2011, our team worked diligently to complete the newly designed Q Kids program to address the market needs and opportunities for young learners worldwide. We are very pleased to be working with YDS Education Group as this initial sale represents our entry into the growing kids market in Turkey and a first step in rolling out this product internationally."


About ELL Technologies Limited

ELL Technologies Limited markets and sells its products under the Q Group brand. ELL Technologies specializes in the development, production, and marketing of innovative solutions for learners of English as a Foreign Language (EFL) and English as a Second Language (ESL). ELL Technologies' commitment to academic and technological excellence has led to many successful alliances with learning institutions, language schools, ministries of education, leading publishers and professional e-learning organizations across the globe. ELL Technologies is a global developer of English language learning multimedia solutions for corporate, institutional, and retail markets.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media Corporation (www.lingomedia.com) is an ESL industry acquisition company that is Changing the way the world learns English, focused on English language learning ("ELL") on an international scale through its four distinct business units: ELL Technologies; Parlo; Speak2Me; and Lingo Learning. ELL Technologies is a globally-established ELL multi-media and online training company marketed under the Q Group brand (www.elltechnologies.com). Parlo is a fee-based online ELL training and assessment service (www.parlo.com). Speak2Me is a free-to-consumer advertising-based online ELL service in China (www.speak2me.cn). Lingo Learning is a print-based publisher of ELL programs in China. Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of more than 300 million students. The Company continues to expand its ELL offerings and is extending its reach globally.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

NEITHER THE TSX VENTURE EXCHANGE NOR ITS REGULATION SERVICES PROVIDER (AS THAT TERM IS DEFINED IN THE POLICIES OF THE TSX VENTURE EXCHANGE) ACCEPTS RESPONSIBILITY FOR THE ADEQUACY OR ACCURACY OF THIS RELEASE.

Contacts:
Lingo Media Corporation
Michael Kraft
President & CEO
(416) 927-7000 Ext. 23 or Toll Free: (866) 927-7011
(416) 927-1222 (FAX)
mkraft@lingomedia.com
www.lingomedia.com


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