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Lightweighting to Become the New Trend in Food & Drinks Packaging

(April 16, 2012)

ROCKVILLE, MD -- (Marketwire) -- 04/16/12 -- has announced the addition of the new report "Lightweighting in Food and Drinks Packaging," to their collection of Food market reports. For more information, visit

Brand owners, retailers and packaging suppliers are responding to consumer pressure to improve environmental credentials. Lightweighting will become much more sophisticated, forming part of more comprehensive advancements in product packaging which address the resource efficiency throughout the lifecycle of the product and its packaging.

Building standardized reporting metrics and labels as a platform for communicating with consumers is currently starting to develop and will provide brand owners and retailers the tools to capitalize on innovations. Collaboration on such projects across sectors will provide opportunities for all parties to advance their own CSR goals.

Lightweighting will continue at pace in the future as brand owners look to reduce costs and improve their environmental credentials with consumers. It will move towards greater penetration in sectors where the opportunity has already been identified. More brand owners will take up the innovations which have been achieved by the industry leaders.


About is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover,'s Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance. For more information, call Veronica Franco at 240-747-3016 or visit

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