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Lights. Camera. ChaCha! Leading Mobile Service Challenges Fans to Create Their Own "Life with ChaCha" Commercial

Video Contest Encourages Fans to Show How They Use ChaCha for the Chance to Win $5,000 in Cash, a Video-Editing Suite and HD Camcorder (July 01, 2009)

NEW YORK, NY -- (Marketwire) -- 07/01/09 -- Turning to its users to capture their "Life with ChaCha," the leading mobile service today announced a create-your-own-commercial contest. The contest calls on fans of ChaCha to capture how their lives are being enhanced by the free, easy-to-use mobile service that provides answers and entertainment. Qualified judges will select five finalists; a public vote will pick the top three.

"We've answered 150 million questions for our more than 5 million users, so when we think about promoting ourselves, it only makes sense to turn to our fans and award them for their creativity," said Susan Marshall, Vice President of Marketing at ChaCha. "ChaCha is using the contest to further align itself with ChaChees, and recognize their role in building ChaCha into the leading mobile information and entertainment service it is today."

The contest kicks off today and runs through August 10. Five finalists will be selected for public voting, which begins August 17 and ends September 19. Eligible submissions will be reviewed by a panel of qualified judges based on three criteria: showing ChaCha's function as a "smart friend" (50 percent); creativity and originality (25 percent); and the use of humor (25 percent).

To garner votes from the public, the five finalists are encouraged to promote their videos through ChaCha Shoutouts, the social web, blogs and video-sharing sites like YouTube.

One grand prize winner will be awarded a cash prize of $5,000 as well as an Apple Final Cut Studio 2 and a Sony HDR-XR500V 120GB High Def Handycam® Camcorder. The runner-up will receive a cash prize of $1,000; third place will receive $500.

For details, please check out

About ChaCha

ChaCha, a free mobile answers service, allows users to call 1-800-2ChaCha(TM) or text questions to ChaCha (242242(TM)) on mobile phones and receive answers within minutes. ChaCha specialist Guides -- trained and skilled individuals -- use ChaCha's powerful internal patent-pending search tools to respond to any query. Users can also easily access weather, stocks, sports and directory assistance using keyword-based "Thmbsavrs." For more information about ChaCha's newest features, go to For more information about maximizing the power of mobile answers to elevate your marketing campaigns to a new level, visit ChaCha's advertising partner site at:

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