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Lightning Strikes Twice For Cadillac With Help From Zoic

Visual effects company creates electricity for Cadillac spot (November 10, 2004)

With the help of Zoic Studios lightning strikes twice in an exciting new spot for Cadillac. In the commercial, a beautiful CTS sedan hugs the road while the sky above rumbles and flashes with a seething storm. Suddenly, electricity rages down from above, striking the ground and surrounding the new STS.

To accomplish the look at feel of the supercharged commercial, Zoics Patti Gannon executed complex total sky replacement and enhancement, which included accounting for speed changes and adding hand-painted lightning and resulting glow. This process provided depth and realism to the stormy sky by providing depth of field and variety in each frame.

For the two major lightning strikes, 3D models were created and animated by Zoics Michael Capton. The second strike was incorporated into a 180-degree move around the car, which punctuates the arrival of the all-new STS and deftly illustrates that with Cadillac quality breeds success.

About Zoic Studios
Launched by Executive Producer Steve Schofield, and Creative Directors Chris Jones and Loni Peristere, Zoic Studios is a leader in visual effects and CG animation in the commercials, music videos, feature film and episodic television arenas. Built on a foundation that allows maximum flexibility and creative product for its clients, Zoic is the Digital Evolution.

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Client: Cadillac
Spot Title/Length: ?Lightning :30
Airdate: Mid Sept 2004

Advertising Agency: Chemistri/Troy, MI
Executive Producer: Chris Firestone
Copywriter/Creative Director: Chris McCarthy
Art Director/Creative Director: Tim Kostka

Production Company: AeroFilm/Los Angeles, CA
Director: Ken Arlidge
Executive Producer: Skip Short
Visual Effects Supervisor: Michael Hartog

Shot on location in Iceland

Editorial Company: AeroFilm/Los Angeles, CA
Editor: Barnett Kiel

Visual Effects Company: Zoic Studios/Los Angeles, CA
Creative Director: Chris Jones
Compositor: Patti Gannon
CG Supervisor: Michael Capton
Producer: Carla Attanasio
Online Editor: Patti Gannon

Telecine Company: R!ot/Santa Monica, CA
Colorist: Siggy Ferstl

Sound Design Company: Groove Addicts/Los Angeles, CA
Sound Designer: Jonathan Miller


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Related Keywords:Zoic, Cadillac, Visual effects, Zoic Studios, Patti Gannon, Michael Capton, Steve Schofield, Loni Peristere, Chris Jones, CG animation, Chemistri, Chris Firestone, Chris McCarthy, AeroFilm, Ken Arlidge, Skip Short, Michael Hartog, Carla Attanasio, R!ot, Groove Addicts, Jonathan Miller,

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