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Lightning Media Partners With USVO To Eradicate Video Piracy

Digital watermarking technology available to clients in October (September 24, 2004)

Lightning Media is addressing the serious epidemic of video piracy by offering its clients watermarking protection through a new partnership with USA Video Interactive Corporation (USVO). MediaSentinel, the powerful watermarking piracy-deterrent from USVO will be available at Lightning Media beginning mid-October.

MediaSentinel aids content owners and media distributors by embedding identification information into video content. Unlike other digital rights management solutions, MediaSentinel enables the content to be identified and traced back through its chain of distribution to its source in the event it is pirated. The new partnership will aggressively promote the MediaSentinel watermarking service to Lightning Media clients both directly and through advertising; and will reinforce these efforts through co-development of educational materials that will support the benefits of rights protection through watermarking.

"Lightning Media is excited about our partnership with USVO," states Stephen Buchsbaum, CEO of Lightning Media. "We're delighted to offer Media Sentinel as the perfect aid in our ongoing quest to eliminate video piracy, and find the timing ideal as it coincides with our expansion to a new DVD replication facility in Valencia, California."

MediaSentinel's ID information is invisible to the human eye and therefore does not compromise the picture quality, yet these watermarks are highly resistant to attacks and are virtually impossible to remove without rendering the source video useless. This signifies a very effective deterrent to video piracy, which costs the US Motion Picture Industry alone upwards of $3 billion annually in potential revenue. Since these losses are just as likely to occur during the production phase or pre-release promotion as they are after a film's release, it is of worthy note that multiple watermarks can be applied to the same piece of content; for example, during its initial rendering, again in post production, and again on a DVD glass master.

USVOs MediaSentinel technology, partnered with Lightning Medias digital video services, provides a dynamic solution to the entertainment industry in combating the piracy epidemic, concludes Edwin Molina, President and CEO of USVO.

About Lightning Media:
Lightning Media services all duplication and new media needs from Hi-Def and video duplication to DVD authoring and replication, audio and video compression, and Internet design and development. Three full service facilities cater to a vast client base ranging from leading motion picture studios, television production companies, independent filmmakers and web video producers to film students and array of corporate and consumer clients. Lightning Media is committed to exceptional customer service, quality control and "lightning-fast" turnaround; featuring the most advanced and reliable equipment available today. Lightning Media's climate-controlled, triple secure vault is a trusted source for storing master materials. Lightning Media has three full service facilities located in Hollywood, Burbank and Santa Monica, and a new replication facility in Valencia, California.

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About USVO:
USVO is a developer and supplier of Internet media delivery services, systems, and innovative end-to-end solutions. The Company developed its MediaSentinelä digital watermarking technology and its StreamHQä architecture to provide a wide range of business customers with value-added media delivery services. USVO holds the pioneering patent for store-and-forward video, filed in 1990 and issued by the United States Patent and Trademark Office on July 14, 1992; it has been cited by at least 1645 other patents. USVO holds similar patents in Germany, Canada, England, France, Spain, Italy and Japan.

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Related Keywords:USVO, Lightning Media, Video Piracy, Digital watermarking, USA Video Interactive Corporation, MediaSentinel, digital rights management, Stephen Buchsbaum, Edwin Molina, StreamHQ,


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