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Light Iron Launches LiVE Play

Light Iron Mobile Daily Application Available World Wide (August 06, 2011)
DMN Newswire--2011-8-6-- Light Iron announces today that its iPad-based LiVE PLAY™ mobile dailies application is now available worldwide Apple’s on iTunes store.  Located in the Apps Store on iTunes, LiVE PLAY™ can be downloaded for $34.99.

LiVE PLAY™ is an automated and interactive playback system that enables users to monitor metadata-rich files--often directly from a camera--and simultaneously review takes and add comments on multiple iPads.  Fully wireless, fully secure and fully customizable, LiVE PLAY™ offers an entirely new level of collaboration amongst principals on set, furthering creative and technical communication between the production, visual effects department, the studio, and the editorial team.  LiVE PLAY™'s powerful tools include instant HD playback, database creation, and metadata management, regardless of how many iPads are in use.

Light Iron has already received fantastic feedback from directors and producers who have used the company’s LiVE Play™ and mobile dailies applications while in beta testing.  According to Light Iron CEO and post production visionary, Michael Cioni, several famous directors suggested that the application be available on iTunes.  “We now have clients who rent multiple iPads so that they can leave them in different places to view their dailies,” says Cioni.  “The response has been overwhelming.” Clients include Columbia Pictures, Walt Disney Studios, Lakeshore Entertainment, NBC Universal, and Electric Entertainment.


Light Iron is a Hollywood-based post production facility that specializes in on-site dailies, digital intermediate, archival, and data services for projects originated on file-based motion cameras. The company offers services for feature film, episodic television, and web-bound projects at both the independent and studio level. The company distinguishes itself by providing state-of-the-art hardware and software solutions configured to enhance the creative process. More specifically, Light Iron delivers post production solutions that minimize time, maximize image fidelity, and increase filmmakers' creative control over their projects.


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Related Keywords:iPad, iTunes, digital dailies, film post production, television post production, film production, television productions


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